Tono de Marca

Educational & Empowering, Inclusive & Supportive, Approachable & Grounded, Authentic & Transparent, Direct & Sometimes Humorous/Sassy, Magical & Mystical

Valores de Marca

• •Accessibility
• •Education
• •Empowerment
• •Inclusivity
• •Quality & Craftsmanship
• •Authenticity & Integrity
• •Community Support

Mejores Prácticas

• •Prioritize Empowerment and Education: Frame all communication to make the reader feel capable and supported in their learning journey. Use encouraging language and focus on demystifying complex topics.
• •Embrace Inclusivity in Language: Actively use inclusive terms and ensure visuals and examples represent a diverse audience. Highlight how your products cater to different needs, such as those of neurodivergent individuals.
• •Maintain Authenticity and Transparency: Don't shy away from sharing the 'why' behind the brand, including personal stories or challenges (where appropriate). This builds trust and resonates with an audience that values genuine connection. Be direct and honest, even when discussing difficult topics.
• •Infuse a Touch of Magic, Grounded in Clarity: While the subject matter is spiritual and mystical, ensure the core message is clear, practical, and approachable. Balance evocative language with straightforward explanations.
• •Adapt to the Platform, Not the Persona: While the style might vary slightly (e.g., more informal on TikTok vs. a website blog), the core values and educational, empowering tone should remain consistent. Let the inherent brand voice shine through, whether it's a detailed tutorial or a quick, humorous update.

Percepción Social

Highly Regarded for Beginners, Innovative Concept, Supportive of a Cause, Good Customer Service, Engaged Creators, Advocates, Concerns about TikTok

Ejemplos de Copy

• •Headline: Unlock Tarot's Wisdom. No Memorization Needed. Body: Feeling overwhelmed by endless tarot meanings? Our Tarotorial® deck puts clear guidance right on each card. Learn as you read, build confidence, and connect with your intuition effortlessly. Perfect for beginners and neurodivergent learners. Your journey to clarity starts here. Call to Action: Discover Tarotorial® Today!
• •Social Media Post (Image: Diverse hands holding Tarotorial cards): Text: Tarot is for EVERYONE. We designed Tarotorial® to be your most supportive guide, whoever you are, however you learn. Upright, reversed, symbols – all on the card. Because empowerment shouldn't have gatekeepers. ✨ What's your biggest tarot learning challenge? Share below! #Tarotorial #InclusiveTarot #LearnTarot #SpiritualTools #RavenAndRogue Call to Action: Shop Accessible Tarot Tools – Link in Bio!
• •Email Subject: Finally Understand Tarot – The Easy Way! Body: Hi [Name], Ready to stop flipping through guidebooks and start *reading* tarot with confidence? The Tarotorial® deck, born from a journey of healing and a passion for accessible spirituality, is designed to make learning intuitive and empowering. Each beautifully crafted card includes its meanings, so you can focus on your connection. Join thousands who've found clarity with Tarotorial®. Call to Action: Learn More & Get Your Deck!
• •Product Description Snippet (for Tarotorial® Expanded Deck): Go beyond basic keywords. Our Tarotorial® Expanded deck dives deeper with intricate artwork and even more correspondences – planetary, elemental, and zodiacal – right at your fingertips. We believe in empowering your practice with rich, accessible knowledge. Elevate your readings and unlock new layers of understanding. Call to Action: Explore the Expanded Deck.
• •Short Ad Copy: Headline: Tarot Made Clear. Confidence Unlocked. Body: Raven and Rogue's Tarotorial® decks. Meanings on cards. Learn intuitively. Call to Action: Shop Now.