Tono de Marca

Elegant & Artisanal, Nurturing & Passionate, Inspiring & Creative, Friendly & Approachable, Calm & Therapeutic

Valores de Marca

• •Creativity & Self-Expression
• •Nature & Biophilia
• •Quality & Craftsmanship
• •Community & Connection
• •Well-being & Mindfulness
• •Knowledge Sharing & Education

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., elegant, nurturing, inspiring), preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Focus on "Why" Not Just "What": Communicate the passion and values behind your products and services. Instead of just saying "we sell terrariums," explain *why* terrariums are special ("create your own miniature world," "a living piece of art").
• •Use Storytelling: Share the stories behind your creations, customer experiences, or the inspiration drawn from nature. This makes the brand more relatable and memorable.
• •Emphasize Benefits & Experience: Highlight how your products or workshops make the customer feel (e.g., relaxed, creative, connected to nature) rather than just listing features.
• •Be Consistent Across All Channels: Ensure the tone used on your website matches your social media posts, email newsletters, and even in-person interactions. Regularly review content to ensure alignment.

Percepción Social

High-Quality Products, Enjoyable and Educational Workshops, Aesthetic Appeal, Therapeutic Value, Giftability

Ejemplos de Copy

• •Unearth the art of Kokedama. Each moss ball is lovingly handcrafted, a miniature living sculpture ready to bring a touch of natural elegance and tranquility to your space. Breathe life into your home.
• •Discover your inner botanist. Join our immersive Terrarium Workshop and cultivate your own tiny ecosystem. A moment to create, connect, and find calm amidst the greenery. No experience needed, just a love for nature's beauty.
• •Golden hour glow on these beauties ✨ Which one is calling to you? Let us know in the comments! We love seeing how you bring a little piece of Le Botanist into your world. #LeBotanistBoutique #PlantLove #PerthCreatives #HandcraftedGoodness
• •At Le Botanist, we believe in the quiet magic of plants. We pour our passion into curating and crafting botanical treasures that inspire creativity, nurture well-being, and connect you to the natural world. More than just a store, we're a community rooted in green.
• •Create, Grow, Inspire: Your Next Botanical Adventure Awaits at Le Botanist!