Tono de Marca

Youthful, Trendy, Aspirational, Empowering, Community-Oriented, Direct, Passionate, but most importantly, TRUSTWORTHY

Valores de Marca

• •Individuality & Self-Expression
• •Accessibility/Affordability
• •Community
• •Trend-Consciousness
• •Quality & Comfort
• •Trustworthiness

Mejores Prácticas

• •Address the negative reviews and low trust scores directly and transparently.
• •Emphasize secure payment methods and guarantees (if applicable).
• •Showcase positive customer testimonials and reviews prominently (if available, focus on the Sri Lankan store)
• •Use inclusive language to foster a sense of community and belonging.
• •Offer exclusive deals and promotions to incentivize purchases and build customer loyalty.

Percepción Social

A streetwear brand that is perceived as trendy, accessible, and community-focused, with an urgent need to address and overcome serious trust and legitimacy concerns raised by scam analysis platforms. If working with the Sri Lankan store, highlight positive aspects of the brand, such as lively store environment and positive customer feedback.

Ejemplos de Copy

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• •Strada Fashion: Where individuality meets unity.