Tono de Marca

Approachable, Practical, and Value-Oriented.

Valores de Marca

• •Value/Affordability
• •Convenience
• •Variety/Utility
• •Dependability & Customer Service
• •Uniqueness

Mejores Prácticas

• •Develop a Simple Tone of Voice Guide: Even a one-page guide outlining key characteristics (e.g., "Friendly, not silly," "Clear, not jargon-heavy," "Helpful, not pushy") and preferred words/phrases (and those to avoid) can help anyone creating content.
• •Use Consistent Language & Formatting: Whether it's product descriptions, social media updates, or customer service emails, strive for similarity in sentence structure, vocabulary, and the use of elements like emojis (if part of the chosen tone). For Stomart, this means continuing the clear, benefit-driven language with a friendly touch.
• •Train Your Team (or Yourself): Ensure anyone responsible for communication understands and can apply the brand tone. Share examples of good and bad copy.
• •Audit Content Regularly: Periodically review your website copy, social media posts, and other communications to check for consistency. Does it still align with the intended tone and values? Adjust as needed.
• •Listen to Your Audience (Once Established): As Stomart grows and gains customer interaction, pay attention to the language your customers use. Reflecting their way of speaking (where appropriate) can make the brand more relatable, but always ensure it aligns with the core brand tone.

Percepción Social

minimal to no established social perception

Ejemplos de Copy

• •Homepage Banner: "Your everyday essentials, at prices you'll love. ✨ Shop Stomart for quality finds and enjoy free UK shipping!"
• •Social Media Post (New Gadget): "Tired of [common problem]? Our new [Product Name] makes life a little easier! ✅ Practical, affordable, and ready to ship. Link in bio to grab yours! #StomartFinds #LifeHacks #UKDeals"
• •Product Description (Kitchen Item): "Whip up amazing meals with our [Product Name]! Designed for durability and everyday use, it's the kitchen helper you've been looking for. Get yours today and simplify your cooking. 🍳"
• •Email Subject Line (Promotion): "🎉 Smart Deals Inside! Save on Home, Pet & Tech Essentials at Stomart!"
• •About Us Snippet (more engaging): "Welcome to Stomart! We believe getting great products for your home and family shouldn't break the bank. We're busy sourcing useful, quality items and bringing them to you with a smile (and free UK shipping!). Have a look around – we hope you find something you love!"