Tono de Marca

Approachable & Friendly, Educational & Informative, Trustworthy & Authentic, Enthusiastic & Passionate, Modern & Trendy (TikTok)

Valores de Marca

• •Authenticity
• •Customer Education
• •Efficacy & Quality
• •Accessibility
• •Cruelty-Free
• •Customer-Centricity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., "Friendly, Educational, Authentic"), provide examples of "do's and don'ts," and list preferred terminology (e.g., using "K-Beauty lovers" vs. "customers"). This should be shared with anyone creating content.
• •Prioritize Education & Value: Consistently offer genuine advice, explain product benefits clearly, and focus on how the products can solve customer problems or help them achieve their skincare goals. Avoid overly aggressive sales language.
• •Maintain a Conversational and Approachable Style: Use language that resonates with your target audience (e.g., K-beauty enthusiasts in Colombia). Ask questions, use relatable scenarios, and incorporate emojis where appropriate (especially on social media). Address your audience directly (e.g., "tú," "ustedes" depending on the desired formality, which seems to be "tú" on their current channels).
• •Emphasize Authenticity and Trust: Regularly reinforce that products are genuine and that Skin First is an official distributor. Be transparent about ingredients and sourcing when possible.
• •Adapt to the Platform, but Keep Core Values: While the tone might be slightly more playful on TikTok than on a website product description, the underlying values (authenticity, education, customer focus) should remain consistent. The core message should be recognizable across all channels.

Percepción Social

Trusted Retailer, Knowledgeable Resource, Community Focused, Positive Product Experience, Good Customer Service

Ejemplos de Copy

• •¿Piel con tendencia acneica? ¡No estás sola! ✨ Nuestra Snail Mucin Essence de COSRX no solo calma y repara, sino que también hidrata profundamente sin obstruir poros. Dale a tu piel el cariño coreano que merece. ¿Tienes dudas? ¡Déjanos un comentario! #PielSanaConCOSRX #SkinFirstColombia #AuténticoKBeauty
• •*Video: Close-up of COSRX Low pH Good Morning Gel Cleanser texture, then someone happily washing their face.* *Voiceover/Text:* POV: Your skin finally found its gentle cleansing soulmate ☀️ COSRX Low pH Good Morning Gel Cleanser. ¡Despierta con piel feliz! Disponible en Skinfirst.co #KBeautyColombia #COSRXCleanser #RutinaCoreana
• •Skinfirst.co: Tu Destino #1 para K-Beauty Original en Colombia. Somos distribuidores oficiales de COSRX y tus marcas coreanas favoritas. ¡Compra con confianza!
• •¡Descubre el Secreto Coreano para una Piel Radiante! ✨ Novedades + Tips Exclusivos
• •¿Manchas y tono desigual? ¡Tenemos la solución coreana! 🇰🇷 La Vitamina C de COSRX ilumina y unifica tu piel día tras día. ¡Pruébala y sorpréndete! 😊 Más info y compra segura en skinfirst.co. #COSRXColombia #VitaminaC #PielLuminosa