Tono de Marca

warm, inviting, personal, and calming

Valores de Marca

• •Craftsmanship/Handmade Quality
• •Quality Ingredients
• •Customer Satisfaction & Connection
• •Creating Atmosphere & Well-being
• •Passion & Personal Story
• •Support Small Business

Mejores Prácticas

• •Embrace the Founder's Story: Consistently weave in the personal, passionate origin of Shrut Candles. This adds authenticity and a human touch. Use "I" or "we" (referring to the founder/small team) to maintain that personal connection.
• •Focus on Sensory Language: Use descriptive words that evoke feelings of warmth, calm, comfort, and the specific scent experiences. Instead of just saying "smells good," describe *how* it smells and the mood it creates (e.g., "a gentle whisper of vanilla," "like a cozy autumn evening").
• •Maintain a Warm and Inviting Voice: Address customers in a friendly, approachable manner. Use welcoming language and express gratitude. Encourage interaction and feedback.
• •Highlight Craftsmanship and Quality: Emphasize the "handcrafted," "hand-poured," and "natural ingredients" aspects to reinforce the value of the products. This speaks to customers who appreciate artisan goods.
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, social media, email, and any other customer touchpoints is harmonious. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established warm, personal, and calming voice.

Percepción Social

Customers perceive Shrut Candles very positively, with reviews frequently mentioning the high quality, pleasant and long-lasting scents, and the calming atmosphere the candles create.

Ejemplos de Copy

• •Instagram Post (Image: A cozy room with a Shrut Candle burning): Create your sanctuary. ✨ Our handcrafted soy candles are more than just a fragrance; they're an invitation to unwind, relax, and fill your space with warmth and light. What's your favorite way to find calm at home? #ShrutCandles #HandmadeWithLove #CozyHome #ScentedSanctuary #FindYourCalm
• •Facebook Ad (Targeting: Users interested in home decor, wellness, and handcrafted goods): From our hands to your home. ❤️ At Shrut Candles, every candle is poured with passion, using natural soy wax and a personal touch. Discover scents that soothe the soul and transform your space. Shop our collection today and support a small business dedicated to bringing you joy, one flame at a time! [Link to website] #ShrutCandleShoppe #ArtisanCandles #SupportSmall #HomeFragrance #Tranquility
• •Product Description (for a Lavender-scented candle): Serene Lavender Dream: Let the gentle embrace of our Serene Lavender Dream candle melt your worries away. Hand-poured with natural soy wax and infused with the purest lavender essence, this candle offers a calming aroma perfect for quiet evenings and moments of peaceful reflection. Light it up and let tranquility fill your room. Long-lasting and lovingly made.
• •Email Newsletter Snippet (Subject: A little something to brighten your day...): Hi [Customer Name], Jeff here from Shrut Candles! I started making candles as a way to find a little peace and joy, and it's my passion to share that with you. Our latest batch of [New Scent/Featured Scent] is ready to bring a comforting glow to your home. We hope our creations add a touch of warmth and serenity to your everyday moments. [Link to new collection]
• •Pinterest Pin Description (Image: Flatlay of various Shrut Candles with natural elements): Handcrafted soy candles designed to elevate your senses and soothe your soul. Discover your perfect Shrut Candle and transform your space into a haven of tranquility. Ethically made, beautifully scented. #ShrutCandles #SoyCandles #HandmadeDecor #RelaxAndUnwind #CandleLove #FrederickMD