Tono de Marca

Empowering, Friendly, Playful, Helpful, Trendy, Confident

Valores de Marca

• •Empowerment: Helping individuals express their unique beauty and feel confident.
• •Accessibility & Affordability: Providing stylish hair solutions that are within reach for many.
• •Freedom & Individuality: Offering products that allow for style experimentation without long-term commitment.
• •Quality & Innovation: Using materials like Tru2Life® heat-friendly synthetic hair and providing a range of on-trend styles.
• •Customer Focus & Support: Promising exceptional customer support, expert advice, and transparency.
• •Style at the Speed of Life: Catering to a modern lifestyle where quick and easy style changes are valued.

Mejores Prácticas

• •Embrace 'Empowering' Language: Use verbs and phrases that inspire confidence and self-expression (e.g., 'unleash,' 'transform,' 'express your unique style,' 'feel confident').
• •Keep it Friendly and Conversational: Write as if you're talking to a friend who loves style. Use contractions, ask questions, and maintain a positive, approachable vibe. Avoid overly technical jargon unless explaining a specific product feature in a helpful way.
• •Highlight Ease and Versatility: Continuously remind the audience how simple and commitment-free it is to change their look with Hairdo products. Use phrases like 'instant transformation,' 'effortless style,' 'no commitment.'
• •Stay Visually Connected and On-Trend: Ensure copy complements the trendy and stylish visuals used in marketing. Reference current styles or how products can achieve popular looks.
• •Incorporate the 'Hairdo Promise' Values: Subtly weave in the core values like affordability, quality (Tru2Life® fiber), expert advice, and the joy of experimenting with your look in your messaging.

Percepción Social

Positive Transformation, Good Value for Money, Ease of Use, Natural Appearance (for synthetic), Fun and Versatile, Reliable Resource

Ejemplos de Copy

• •Headline: Your Hair, Your Rules. Limitless Style Starts Now. Body: Tired of the same old look? Hairdo empowers you to switch it up in seconds! Discover vibrant colors, chic cuts, and effortless extensions. No commitment, all confidence. #HairdoFreedom
• •Headline: Instant Wow, Zero Fuss. That’s the Hairdo Promise. Body: Get ready to turn heads! Our easy-to-wear wigs and extensions blend seamlessly for a look that’s all you, amplified. Style it, rock it, love it. Explore the collection! #HairdoEasyStyle
• •Headline: From Desk to Diva in 5 Minutes Flat. Body: Life’s too short for boring hair. Unleash your inner icon with Hairdo. Our celebrity-inspired styles are designed for your modern life – affordable, fabulous, and always on-trend. What look will you create today? #StyleAtTheSpeedOfLife
• •Headline: Fall in Love with Your Hair (Again and Again!). Body: Whether you crave volume, length, or a total transformation, Hairdo is your secret weapon. Feel beautiful, feel bold, feel uniquely YOU. Join the #HairdoSpirit community!
• •Headline: Bad Hair Day? Never Heard of Her. Body: With Hairdo, every day is a great hair day. Our collection of stunning wigs and extensions offers endless possibilities. Easy to wear, easy to love, and easy on your wallet. Find your perfect match!