Tono de Marca

Artisanal & Passionate, Personal & Authentic, Calm & Mindful, Elegant & Minimalist, Friendly & Approachable

Valores de Marca

• •Craftsmanship & Quality
• •Authenticity & Originality
• •Passion & Dedication
• •Creativity & Self-Expression
• •Mindfulness & Well-being
• •Personal Connection

Mejores Prácticas

• •Emphasize 'Handmade' and 'Unique': Consistently use terms that highlight the artisanal nature of the products (e.g., 'handcrafted,' 'artisan-made,' 'one-of-a-kind,' 'small batch').
• •Tell the Story: Weave Cheri's passion and the brand's origin story into product descriptions, the 'About Us' page, and social media. People connect with personal narratives.
• •Use Sensory and Emotive Language: Describe how the ceramics feel, the calming process of their creation, and the joy they bring (e.g., 'smooth glaze,' 'earthy texture,' 'a moment of peace,' 'the joy of creating').
• •Maintain Visual-Verbal Cohesion: Ensure the language used matches the elegant, minimalist, and natural aesthetic of the product photography and website design. Keep sentences clear and uncluttered.
• •Engage Personally on Social Media: When responding to comments or messages, maintain a friendly, approachable, and authentic voice, reflecting Cheri's personal involvement in the brand. Use 'I' or 'we' (referring to the studio) appropriately.

Percepción Social

High-Quality, Unique Products, Artistic & Creative, Personal & Trustworthy, Positive Workshop Experience, Niche & Appreciated

Ejemplos de Copy

• •Homepage Welcome: 'Discover the art of slowing down. At bycheri, each ceramic piece is mindfully handcrafted, bringing a touch of unique elegance and calm into your home. Explore our collections or awaken your own creativity in our workshops.'
• •Product Description (e.g., for a mug): 'Sip your morning coffee from more than just a mug – embrace a piece of art. Lovingly shaped by hand in our Allach studio, this ceramic mug carries the subtle imperfections that tell its unique story. Perfect for mindful moments.'
• •Workshop Invitation: 'Unearth your inner artist. Join Cheri in our cozy studio and experience the joy of transforming clay into your own unique creation. No experience needed, just a willingness to explore and create. Find your calm, find your craft.'
• •About Us Snippet: 'From Cheri's hands to your home. It began with a passion for clay and a desire to create beauty in everyday objects. Today, bycheri is a celebration of handmade artistry, where every piece is infused with dedication and a personal touch.'
• •Social Media Post (accompanying an image of new vases): 'Fresh from the kiln and ready to bring a whisper of handmade elegance to your space ✨. Each vase tells its own story, patiently crafted to be a unique centerpiece. Which one speaks to you? #bycheri #handmadeceramics #keramikkunst #studiolife #slowliving'