Tono de Marca

Passionate, Spiritual/Holistic, Authentic/Trustworthy, Welcoming/Guiding, Personal/Artisanal

Valores de Marca

• •Quality
• •Authenticity
• •Well-being
• •Community
• •Craftsmanship

Mejores Prácticas

• •Emphasize 'Passion' and 'Healing': Consistently use words that convey enthusiasm for crystals and their benefits (e.g., captivated, transformative power, positive energy, enhance well-being).
• •Maintain a 'Guiding' and 'Welcoming' Voice': Address the audience in a supportive and inclusive manner, acknowledging both experienced users and newcomers. Use phrases like 'we are here to guide you,' 'welcome to our community.'
• •Highlight 'Authenticity' and 'Quality': Regularly mention ethical sourcing, personal curation by Evelyn, and the handmade nature of items to build trust.
• •Use 'Personal' Storytelling: Share the 'why' behind the brand – Evelyn's lifelong passion – to create a connection with the audience. Referencing the Chicago studio and handmade aspects reinforces this.
• •Focus on Community Building: Encourage interaction and sharing of personal experiences with crystals.

Percepción Social

Positive reception, interest in spirituality and holistic wellness, trusted source for ethically sourced crystals and handmade jewelry.

Ejemplos de Copy

• •Welcome to our community.
• •From rare Ghost Stones to calming Amethyst, each Shine by Evelyn piece is a testament to our dedication.
• •Discover the transformative power of crystals with Shine by Evelyn. Ethically sourced and hand-crafted in Chicago.
• •Let Evelyn guide you on a journey of well-being, one crystal at a time.
• •Find the perfect crystal to enhance your life, hand-picked and curated with love by Evelyn.