Tono de Marca

Empowering & Confident, Functional & Fabulous/Chic, Caring & Conscious, Inclusive & Accepting, Relatable (Mom-focused)

Valores de Marca

• •Empowerment: Helping women feel confident and "live their truth."
• •Functionality & Style: Providing clothing that is both practical (shapewear integrated) and fashionable.
• •Sustainability & Eco-consciousness: Using biodegradable packaging.
• •Social Responsibility/Giving Back: Donating a percentage of sales to a women and children's organization.
• •Inclusivity: Catering to a wide range of body sizes with the belief that "All sizes are beautiful."
• •Quality & Comfort: Using materials like modal, spandex, and breathable mesh for a comfortable fit and effective shaping.
• •Innovation: Offering "two-in-one" dresses that combine fashion with built-in shapewear.

Mejores Prácticas

• •Always Emphasize Empowerment and Confidence: Every piece of copy should aim to make the reader feel good about themselves and the prospect of wearing Shapelia. Use strong, positive, and uplifting language.
• •Highlight the Dual Benefit (Function & Fashion): Consistently remind the audience of the unique selling proposition – stylish dresses with the functionality of built-in shapewear. Avoid focusing on one aspect to the exclusion of the other.
• •Maintain an Inclusive Voice: Use language that speaks to "all women" and "all sizes." Regularly feature the "All sizes are beautiful" motto or sentiment. Showcase diversity in any future imagery.
• •Weave in Conscious Values Naturally: When appropriate, subtly mention eco-friendly practices and charitable contributions. This shouldn't be the primary message of every ad but should be a consistent background value that reinforces the brand's caring nature.
• •Speak from a Relatable, Understanding Perspective: Especially if targeting busy women and moms (as suggested by the founder's story), use a voice that acknowledges their needs for convenience, style, and comfort without compromising on feeling good. Keep the language accessible and friendly.

Percepción Social

The brand aims to be perceived as empowering, stylish, convenient for busy women (especially moms), eco-conscious, and inclusive.

Ejemplos de Copy

• •Headline: Stop Choosing Between Comfort and Curves. Get Both. Body: Shapelia’s innovative shapewear dresses are designed for the modern woman who does it all. Look fabulous, feel confident, and embrace your beautiful self, all day long. #Shapelia #ConfidenceRedefined #EcoChic
• •Headline: Your Secret Weapon for Effortless Style. Body: Our two-in-one dresses feature built-in shaping that smooths and supports, so you can step out in style without the extra layers. From office polish to evening glam, Shapelia has you covered. Plus, feel good knowing our packaging is kind to the planet! #StyleMadeEasy #SustainableFashion #ShapeliaShape
• •Headline: Real Confidence. Real Comfort. For Every Body. Body: At Shapelia, we believe all sizes are beautiful. That's why our stunning shapewear dresses are available from S to 3XL. Experience the joy of fashion that fits, flatters, and empowers you. #AllSizesAreBeautiful #InclusiveStyle #ShapeliaForAll
• •Headline: More Than a Dress. It's a Movement. Body: Founded by a mom who gets it, Shapelia is about more than just looking good. It's about feeling powerful, living authentically, and supporting a brand that gives back. With every purchase, we donate to the World Women and Children’s Organization. #ShapeliaCares #FashionWithPurpose #EmpoweredWomen
• •Headline: Ditch the Layers, Keep the Wow. Body: Say goodbye to bulky shapewear! Shapelia’s chic dresses have the magic built right in. Soft, breathable fabrics meet stunning design for a look that’s as comfortable as it is head-turning. Ready to simplify your style? #InnovativeFashion #ComfortAndStyle #ShapeliaDress