Tono de Marca

Aspirational & Stylish, Trendy & Youthful, Confident & Quality-Focused, Approachable & Community-Oriented, Direct & Informative

Valores de Marca

• •Quality
• •Style & Trendiness
• •Exclusivity & Luxury
• •Customer Satisfaction
• •Authenticity & Functionality

Mejores Prácticas

• •Maintain a Blend of Aspirational and Accessible: While highlighting luxury and exclusivity, ensure the tone on social media, especially TikTok and Instagram, remains relatable and engaging to foster community.
• •Prioritize Visual Storytelling: Continue to use high-quality imagery and video that showcases the products in stylish, real-life, or aspirational settings, reinforcing the "lifestyle" aspect.
• •Emphasize Quality and Craftsmanship Consistently: In product descriptions, "About Us" narratives, and even casual social media posts, subtly weave in mentions of material quality, design thoughtfulness, and attention to detail.
• •Engage Authentically with the Community: Respond to comments and messages in a way that reflects the brand's confident yet approachable personality. Encourage user-generated content and feature customers to build loyalty and social proof.
• •Tailor Tone by Platform, but Keep Core Values Constant: While TikTok can be more playful and trend-driven, and the website more direct and informative, the underlying values of quality, style, and exclusivity should always shine through. Ensure that even playful content aligns with the overall "premium" feel.

Percepción Social

Positive for Product Quality and Style, Seen as Trendy and Desirable, Reliable Service, Emerging Brand with Growing Recognition

Ejemplos de Copy

• •Instagram Post (Image: Model wearing a Paris Velvet Cap and Marble Bracelet): "Elevate your everyday. ✨ Discover the Parisian Velvet Cap and our signature Marble Bracelets – where Scandinavian cool meets timeless elegance. Crafted for those who define their own style. #Rovior #VelvetKeps #LuxuryAccessories #ScandinavianDesign #StyleStatement"
• •TikTok Video Concept (Fast-paced montage of different people styling Rovior caps): *Text Overlay:* "Your Vibe. Your Rovior." *Audio:* Trending upbeat track. *Caption:* "How do you rock your Rovior? 🔥 Show us your look! #RoviorStyle #VelvetCapChallenge #UniqueAccessories #StreetStyleSweden #GetTheLook"
• •Facebook Ad (Carousel showcasing different sunglasses): "See the world in style. Rovior’s RayVue Sunglasses: Premium quality, iconic designs. Find your perfect pair and own the sunshine. Shop now for fast, free delivery. [Link to sunglasses page] #Rovior #RayVue #SunglassesFashion #ExclusiveEyewear #SummerStyle"
• •Website Banner (Homepage): "Rovior: Beyond Accessories. It's a Lifestyle. Explore exclusive velvet caps, marble bracelets, and more – designed in Scandinavia, crafted for you. Quality that speaks volumes. [Shop Now Button]"
• •Email Newsletter Subject: Your Exclusive Look Inside Rovior’s Latest Drop! *Body Snippet:* "Hi [Customer Name], be the first to experience the new collection. We’ve blended timeless craftsmanship with the freshest trends to bring you accessories that don’t just complete your look, they make it. Discover Rovior – where quality meets exclusive design. [Shop New Arrivals Button]"