Tono de Marca

professional, direct, and service-oriented

Valores de Marca

• •Dependability
• •Customer Service
• •Uniqueness
• •Quality
• •Safety

Mejores Prácticas

• •Prioritize Clarity Over Cleverness: The copy should be easy to understand. Use direct language that clearly communicates product benefits, focusing on safety, durability, and ease of use. Avoid jargon or overly emotional language that doesn't align with the professional tone.
• •Center Messaging on Core Values: Every piece of copy, from product descriptions to email subjects, should reinforce the core values of dependability, service, and uniqueness. Use these words and their synonyms (e.g., reliable, trustworthy, supportive, exclusive, curated) consistently.
• •Develop a Brand Vocabulary: Create a list of approved words and phrases to use and a list of words to avoid. For example, use "premium," "engineered," and "safety-certified." Avoid overly casual terms like "cute stuff" or "cool gear."
• •Maintain a Customer-Centric Focus: Frame features as benefits to the parent and child. Instead of saying "The stroller has a 5-point harness," say "Secure your child in seconds with a 5-point safety harness designed for peace of mind." This shows a commitment to customer service and understanding their needs.
• •Ensure Consistency Across All Platforms: If the brand decides to build a social media presence, the professional, service-oriented tone from the website must carry over. The voice should be the same on Instagram, Facebook, and in customer service emails to build a cohesive and trustworthy brand identity.

Percepción Social

neutral to non-existent. The lack of reviews, social media engagement, and news mentions indicates that the brand has a very low or non-existent public profile. Customers searching for the brand are highly likely to be confused by the prominent Brazilian men's fashion store, which could negatively impact trust and brand recognition.

Ejemplos de Copy

• •Peace of Mind in Every Journey. Discover our curated collection of premium car seats and strollers, chosen for unparalleled safety and dependability.
• •Hot Mom 3-in-1 Travel System: Unmatched Versatility & Safety. Engineered for the modern parent, this travel system prioritizes your child's security and comfort. From its dependable, shock-absorbing frame to the unique, high-landscape design, every detail is crafted for a premium experience. Backed by our commitment to exceptional customer service.
• •Why Parents Trust Riquinho Store. We built Riquinho Store on a simple promise: to provide fellow parents with the most dependable and unique baby gear on the market. We're not just a store; we're a partner in your parenting journey, dedicated to offering quality products and the customer service you deserve.
• •Dependability You Can See. Quality You Can Feel. Your baby's safety is non-negotiable. That’s why we exclusively stock strollers and car seats that meet the highest standards of quality and design. Shop the collection today for gear you can trust. #BabySafety #PremiumStrollers #RiquinhoStore
• •Subject: The One Thing a New Parent Can't Compromise On. Preview Text: Hint: It's about dependability. Explore our top-rated car seats.