Tono de Marca

Conscious & Responsible, Innovative & Forward-Thinking, Authentic & Unique, Sophisticated & Stylish, Approachable & Passionate.

Valores de Marca

• •Sustainability
• •Uniqueness/Individuality
• •Innovation
• •Quality & Craftsmanship
• •Heritage & Modernity
• •Family & Passion
• •Planet-Friendly Boldness

Mejores Prácticas

• •Develop Comprehensive Brand Voice Guidelines: Document the brand's personality, tone (conscious, innovative, authentic, sophisticated, approachable), core values, specific vocabulary (e.g., "Re:Unik," "Istanbulite," "eco-friendly," "handcrafted"), and do's and don'ts for communication. This ensures everyone creating content is aligned.
• •Anchor to Core Values: Every piece of copy should reflect at least one of the core values: sustainability, uniqueness, innovation, quality, heritage/modernity, or passion. This keeps the messaging purposeful and on-brand.
• •Emphasize Storytelling: Share the "why" behind Re:Unik – the family story, the inspiration from Istanbul, the commitment to transforming waste. This builds emotional connection and reinforces authenticity.
• •Maintain Visual-Verbal Cohesion: Ensure the visual elements (photography, design aesthetic) consistently complement the sophisticated, modern, and conscious tone of the copy. The "audacious, vibrant, and Istanbulite brand identity" should be reflected in both.
• •Regularly Audit and Refine: Periodically review all marketing copy across platforms (website, social media, ads) to ensure it consistently adheres to the defined brand tone and values. Adapt as the brand evolves, but always maintain the core essence.

Percepción Social

Re:Unik is likely perceived as a niche, premium, and ethically-minded brand. Customers are likely those who value sustainability, unique design, personalization, and are willing to invest in products that align with these values. The "Istanbulite" aspect may appeal to consumers looking for brands with a distinct cultural identity and story. The brand aims to be known not just for eco-friendly practices but for the lifestyle it embodies. There's an emphasis on transparency and a conscientious approach to environmental and social issues.

Ejemplos de Copy

• •Headline: See the World Uniquely. Sustainably. Body: Your vision is unique. Your style is unique. Now, your eyewear can be too. Re:Unik crafts exceptionally designed glasses from recycled materials, each pair as individual as you are. Handcrafted in Istanbul, inspired by a world of difference. #BeReUnik #SustainableStyle
• •Headline: Waste Reimagined. Beauty Redefined. Body: We transform eyewear industry waste into stunning, one-of-a-kind frames. Our innovative process means no two pairs are ever exactly alike – just like the wearers. Embrace your individuality with Re:Unik. #EcoLuxury #CircularFashion #ReUnikEyewear
• •Headline: Istanbul's Soul. Sustainable Vision. Body: From the vibrant heart of Istanbul, Re:Unik brings you eyewear that tells a story. A story of heritage, innovation, and a deep respect for our planet. Discover frames that are as bold and authentic as their inspiration. #IstanbuliteCool #HandcraftedEyewear
• •Headline: Not Just Glasses. A Statement. Body: Dare to be different. Re:Unik offers more than just vision correction or sun protection; we offer a piece of art, a commitment to sustainability, and a celebration of your unique identity. Find your perfect, imperfectly perfect pair. #ForwardThinkingFashion #ReUnik
• •Headline: Crafted for You. Kind to the Earth. Body: Experience the future of eyewear with Re:Unik. Our custom-made, 3D-printed frames use recycled and bio-based materials, ensuring a perfect fit for your face and your values. See differently. Live Re:Unikly. #PersonalizedSustainability #InnovationInSight