Tono de Marca

Aspirational, Empowering, Trendy/Modern, Benefit-Oriented, Reassuring

Valores de Marca

• •Quality
• •Customer Satisfaction
• •Care & Confidence
• •Practicality & Style
• •Accessibility/Value

Mejores Prácticas

• •Focus on 'You' (The Customer): Address the customer directly, highlighting the benefits they will receive and how the products will enhance their life, style, or confidence.
• •Emphasize product benefits over features.
• •Maintain a consistent tone across all communication channels.
• •Use aspirational and empowering language.
• •Highlight value propositions like 'Secure Shopping' and 'Free Shipping'.

Percepción Social

Customers view the brand's quality, integrity, and value system positively. They feel valued and confident when interacting with the brand, leading to increased loyalty and sales.

Ejemplos de Copy

• •O essencial da sua vibe tá aqui
• •Você merece mais que um produto: merece cuidado, estilo e confiança
• •Incredible curls every day, in minutes!
• •Deep cleaning and skin rejuvenation!
• •Discover a new experience with Requinte Zest