Tono de Marca

Authentic & Immersive, Knowledgeable & Expert, Friendly & Approachable, Experiential & Adventurous, Modern & Engaging

Valores de Marca

• •Authenticity: Providing genuine experiences of Chinese culture and daily life, not just surface-level tourism.
• •Customer-centricity & Personalization: Offering tailor-made tours and being responsive to customer needs and inquiries.
• •Cultural Immersion & Understanding: Helping travelers connect with the people, history, and diverse facets of China.
• •Quality & Reliability: Ensuring well-organized tours with knowledgeable guides and good service.
• •Discovery & Exploration: Encouraging travelers to go beyond the usual and explore hidden gems.

Mejores Prácticas

• •Emphasize "Real" and "Authentic": Consistently weave words like "real," "authentic," "genuine," "immersive," and "local" into website copy, tour descriptions, social media posts, and ad campaigns. This reinforces the core promise of experiencing China beyond the superficial.
• •Use Storytelling: Instead of just listing itineraries, tell stories. Describe the sights, sounds, tastes, and feelings of an experience. Use evocative language that transports the reader to China and highlights the human connections and cultural insights they will gain.
• •Maintain an Engaging and Approachable Voice: Especially on social media, interact with comments, ask questions, and use a friendly, conversational tone. Even in more formal website copy, ensure the language is welcoming and makes potential travelers feel comfortable and excited.
• •Showcase, Don't Just Tell, the "Experience": Use vivid descriptions and visuals (photos, videos) that highlight the unique experiences offered – a cooking class, a Tai Chi lesson, a market visit, a conversation with a local artisan. Let the experiences speak for themselves.
• •Be Knowledgeable but Accessible: While showcasing expertise is important, avoid overly academic or jargon-filled language. Explain cultural nuances in a way that is easy for international travelers to understand and appreciate. The goal is to be informative and trustworthy without being intimidating.

Percepción Social

Customers (based on general reviews for China tours and their limited direct reviews): Likely perceive them as a provider of genuine and immersive travel experiences. Those who have positive experiences often highlight knowledgeable guides and well-planned itineraries. Their engagement on platforms like TikTok is likely seen as modern and approachable. Public/General Audience: The brand is actively working to be seen as a gateway to "real" China. Their social media, particularly TikTok, helps them reach a wider audience by showcasing vibrant and engaging aspects of Chinese travel and culture, sometimes leveraging popular influencers. They are tapping into the growing interest in unique and authentic travel.

Ejemplos de Copy

• •Headline: Dive Deeper Than the Guidebooks. Experience Real China. Body: Forget tourist traps. Journey with us into the heart of China, where ancient traditions meet vibrant daily life. Let's craft your unforgettable story. #RealChinaTrip #AuthenticTravel
• •Headline: More Than a Vacation, It's a Connection. Your Custom China Adventure Awaits. Body: From sharing tea with a local family in a Beijing hutong to mastering the art of dumpling making in Chengdu – what will your real China moment be? Tell us your dream, we'll handle the details. #MyRealChina #TailorMadeTours
• •Headline: Taste the True Flavors of China. Beyond the Takeout Menu. Body: Join our culinary journeys through bustling local markets and hidden foodie havens. Discover regional specialties and learn the secrets of authentic Chinese cooking. Your tastebuds will thank you! #ChinaFoodTour #EatLikeALocal
• •Headline: Uncover the Soul of the Middle Kingdom. With Experts Who Call it Home. Body: Our local guides aren't just experts; they're storytellers passionate about sharing the real China with you. Explore ancient wonders and modern marvels with genuine insight. #ChinaExperts #CulturalImmersion
• •Headline (for TikTok/Instagram): POV: You stopped dreaming about China and started *living* it. ✨ Video concept: Quick cuts of diverse, authentic experiences – bustling markets, serene landscapes, cultural interactions, delicious food. Caption: Ready for your own #RealChinaTrip? We make authentic adventures easy. Link in bio to explore! #ChinaTravel #AdventureAwaits