Tono de Marca

calming, encouraging, inspiring, and friendly

Valores de Marca

• •Relaxation and Well-being
• •Creativity and Self-Expression
• •Joy and Accomplishment
• •Quality
• •Community

Mejores Prácticas

• •Embrace 'Peaceful' Language: Consistently use words and phrases that evoke calmness, tranquility, mindfulness, joy, and creativity (e.g., 'unwind,' 'serene,' 'gentle,' 'sparkle,' 'inspire,' 'create,' 'discover,' 'peaceful journey').
• •Focus on the Experience, Not Just the Product: Highlight the process and the feeling users get while engaging with the crafts – the relaxation, the satisfaction, the escape – rather than solely focusing on item specifications.
• •Be Encouraging and Inclusive: Use an uplifting and supportive tone. Emphasize that no prior skill is needed and that the joy is in the making. Avoid jargon or overly technical terms.
• •Incorporate User-Generated Content Authentically: When sharing customer creations or testimonials, let their genuine enthusiasm and language shine through, framing it with your brand's encouraging voice.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the visual elements used. If images are serene and colorful, the text should complement this rather than clash with a drastically different tone (e.g., overly aggressive or purely transactional).

Percepción Social

Customers and the public generally perceive Rauha Crafts as a provider of enjoyable, relaxing, and accessible crafting activities. The brand is seen as a source for de-stressing hobbies that result in tangible, often beautiful, outcomes. The association with 'peace' (Rauha) seems to resonate with users seeking a calming pastime. The community aspect, particularly seeing others' work, is appreciated and fosters a positive perception.

Ejemplos de Copy

• •Unwind, create, and find your peace. ✨ Discover the calming joy of diamond painting with Rauha Crafts. Each kit is a journey to tranquility and a beautiful piece of art waiting to be revealed. Start your peaceful project today!
• •New arrivals to inspire your next moment of calm! 🧘‍♀️ Explore our latest collection of enchanting paint-by-numbers kits. Which serene scene will you bring to life? Find your peaceful escape with Rauha Crafts.
• •We are absolutely mesmerized by your incredible creations! 😍 Thank you for sharing your Rauha Crafts masterpieces. Keep shining and inspiring us all! Tag us in your projects to be featured. #RauhaCraftsCommunity #PeacefulCrafting
• •Feeling stressed? Let the gentle rhythm of diamond painting melt your worries away. Rauha Crafts offers you a mindful escape, one sparkling gem at a time. Gift yourself a moment of peace.
• •Treat yourself to a moment of creative calm! ☀️ This week, enjoy [Discount Percentage]% off all our [Product Category, e.g., floral diamond paintings]. Find your inner peace and craft something beautiful with Rauha Crafts.