Tono de Marca

Passionate & Enthusiastic, Approachable & Friendly, Educational & Knowledgeable, Quality-Focused & Artisanal, Modern & Clean

Valores de Marca

• •Quality
• •Passion for Coffee
• •Customer Experience
• •Education & Transparency
• •Community
• •Sustainability/Ethical Sourcing (Implied)

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of your tone (Passionate, Approachable, Educational, Quality-Focused, Modern), including approved vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Always Lead with Passion and Quality: Whether describing a new coffee, a food item, or an event, let the genuine enthusiasm for quality and the craft of coffee shine through. Use descriptive and sensory language.
• •Be Genuinely Helpful and Informative: Position Quinto Café as a knowledgeable friend in the world of coffee. Offer tips, explain processes, and answer questions clearly and without jargon where possible, or explain jargon if used.
• •Maintain Visual-Textual Cohesion: Ensure the copy's tone aligns with the accompanying visuals. If the image is warm and inviting, the copy should reflect that. If it's about the technical aspect of roasting, the copy can be slightly more detailed but still accessible.
• •Engage and Invite Conversation: Use questions, calls to action that encourage interaction (beyond just buying), and respond to comments and messages in the established brand voice. This reinforces the community aspect and approachability.

Percepción Social

Highly Regarded for Coffee Quality, Knowledgeable and Friendly Staff, Pleasant Ambiance, Reliable Online Service, A Go-To for Specialty Coffee Lovers, Trustworthy

Ejemplos de Copy

• •Instagram Post (Image of a latte art coffee and a pastry): Your midweek pause, perfected. ☕✨ Our baristas pour passion into every cup, and our bakers? Pure magic. What specialty coffee are you dreaming of today? Let us know below! #QuintoCafe #SpecialtyCoffeeMadrid #MadridBrunch #CoffeePassion #MakesYourDay
• •Website Banner (Online Shop): Discover Your Perfect Brew. ✨ From floral Ethiopian Yirgacheffe to rich, chocolatey Colombian beans, freshly roasted in Madrid just for you. Explore our world of specialty coffee and let us guide your senses. Shop now and taste the difference passion makes. [Link to Shop]
• •Facebook Ad (Targeting local Madrid residents for a workshop): Unlock the secrets of specialty coffee! 🤫 Join our upcoming Home Brewing Workshop at Quinto Lab in Tres Cantos. Learn from our experts, taste incredible coffees, and elevate your morning ritual. Limited spots! Sign up today and transform your coffee experience. #QuintoCafeLab #CoffeeWorkshop #MadridCoffeeLovers #AprendeConQuinto
• •Product Description (for a specific coffee bean): Meet our [Coffee Name] - a vibrant jewel from [Origin]. We've carefully roasted these beans to bring out their stunning notes of [flavor note 1] and [flavor note 2], with a hint of [flavor note 3] on the finish. Perfect for your [recommended brew method], it’s more than coffee, it's an experience. Ready to be amazed? Add to cart and let your day shine! #QuintoCafe #FreshlyRoasted #SpecialtyCoffee #TasteTheOrigin
• •TikTok Video Caption (Short clip showing beans, roasting, brewing, enjoying): From bean, to our roaster, to your cup… 💖 This is how we make coffee that makes your day! What’s your favorite Quinto moment? #QuintoCafe #SpecialtyCoffee #BehindTheScenes #MadridCafe #CoffeeLovers #MakesYourDay