Tono de Marca

Calm, Natural, Sophisticated, Health-Conscious, Informative

Valores de Marca

• •Purity & Quality
• •Health & Well-being
• •Nature & Sustainability
• •Authenticity & Tradition
• •Customer Connection & Support

Mejores Prácticas

• •Develop a Brand Voice Guide: Document Puritea's tone (Calm, Natural, Sophisticated, Health-Conscious, Informative), core values, and key messaging points. Share this with anyone creating content.
• •Use a Consistent Lexicon: Create a list of on-brand words (e.g., pure, organic, serene, wellness, natural, finest, handcrafted, harmony, well-being) and words to avoid (e.g., artificial, cheap, hyper, instant).
• •Prioritize Visual-Verbal Harmony: Ensure that the tone of the copy always aligns with the calm, natural, and high-quality aesthetic of Puritea's visuals on the website and Instagram.
• •Tell Authentic Stories: Continue sharing "Our Story," the benefits of tea, and the sustainable journey of the ingredients. Authentic narratives reinforce the brand's values and connect with consumers on a deeper level.
• •Engage Mindfully: When responding to comments or messages (and increasing activity here is recommended), maintain the established calm, helpful, and appreciative tone, reflecting the brand's serene and respectful values.

Percepción Social

High quality, natural purity, and a focus on wellness.

Ejemplos de Copy

• •Headline: Your Moment of Pure Serenity Awaits. Body: Discover the exquisite taste of Puritea. Hand-picked organic leaves, blended for your perfect escape. Sip, breathe, and find your calm. Call to Action: Explore Our Organic Teas
• •Headline: Nature's Finest, In Every Cup. Body: At Puritea, we believe in the pure power of nature. Our teas are 100% organic, free from anything artificial, full of natural goodness. Taste the difference. Call to Action: Shop Pure Teas
• •Headline: Elevate Your Ritual. Body: Transform your daily cup into a mindful moment with Puritea. Our curated selection of premium organic teas is designed to soothe your soul and awaken your senses. Call to Action: Discover Your Favourite Blend
• •Headline: Wellness Brewed with Passion. Body: From the lush fields of Sri Lanka to your cherished mug, Puritea is a journey of quality and care. Supporting your well-being, and the communities that cultivate our leaves. Call to Action: Learn Our Story
• •Headline: The Art of Pure Tea. Simple, Elegant, Organic. Body: Experience the subtle complexities and rich aromas of Puritea. Crafted for those who appreciate the true essence of tea. Call to Action: Indulge in Purity