Tono de Marca

aspirational, supportive, and passionate. It's also youthful, modern, and friendly. On LinkedIn, the tone shifts to be more professional and innovation-focused while still rooted in their gymnastics identity.

Valores de Marca

• •Passion for Gymnastics: This is a core value, with the founders being former gymnasts aiming to support fellow gymnasts in their passion.
• •Quality and Functionality: They emphasize providing high-quality, functional apparel and equipment with modern designs.
• •Community: They aim to create an inspiring community where gymnasts support and motivate each other. Their tagline "Your goals. Our mission. Team Pure." reflects this.
• •Innovation: Striving to be a modern and innovative online shop and brand for gymnasts.
• •Customer Support: They highlight 24/7 customer support and positive customer service experiences are noted in reviews.
• •Sustainability (mentioned): Their website mentions "Zero-Waste. We produce on request." and "Recycled. We use recycled materials."

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality traits, do's and don'ts for language, and specific vocabulary or phrases that align with the brand (e.g., words like "passion," "potential," "shine," "support," "community").
• •Understand Your Audience Deeply: Continuously research and engage with the target audience (gymnasts of various ages, coaches, parents) to ensure the language resonates with their aspirations, challenges, and community slang (where appropriate).
• •Storytelling with Authenticity: Share stories of gymnasts (with permission), the founders' journey, or the inspiration behind designs. Authenticity builds trust and reinforces the "by gymnasts, for gymnasts" value.
• •Consistent Messaging Across Platforms: While the style might vary slightly (e.g., more playful on TikTok, more professional on LinkedIn), the core tone (aspirational, supportive, passionate) should remain consistent. Ensure all team members creating content are aligned.
• •Empower and Inspire: Use active, encouraging language. Focus on the gymnast's journey, goals, and the positive emotions associated with the sport. Avoid overly technical jargon unless clearly explained or targeted at a knowledgeable audience. Frame product benefits in terms of how they help the gymnast achieve their best.

Percepción Social

Positive Customer Experiences: Customers generally report satisfaction with product quality (especially for items like AirTracks), customer service, and delivery speed. They are seen as a reliable supplier within the gymnastics community. Engaging and Relatable Content: Their social media, especially TikTok and Instagram, is perceived as engaging, relatable, and visually appealing to gymnasts. Authenticity: Founded by gymnasts for gymnasts, this lends an air of authenticity and understanding of their target audience's needs. Modern and Stylish: The brand is associated with modern designs and stylish gymnastics wear.

Ejemplos de Copy

• •Headline: Unleash Your Potential. Feel the PURE Difference. Body: Crafted by gymnasts, for gymnasts. Our latest collection is designed to move with you, support your every ambition, and let your passion shine. Discover gear that’s as dedicated as you are. #PureGymnastics #GymnasticsLove
• •Headline: Your Dreams. Our Craft. Body: Every stitch, every fabric, every design at Pure Gymnastics is infused with a love for the sport. We’re here to support your journey, from your first handstand to your winning routine. What are you aiming for today? #TeamPure #GymnastLife
• •Headline: More Than Just Leotards. It's a Statement. Body: Step onto the floor with confidence. Our apparel combines cutting-edge design with unparalleled comfort and quality, so you can focus on what truly matters: your performance. Shine brighter with Pure Gymnastics. #GymnasticsWear #PurePerformance
• •Headline: Join the PURE Movement. Body: We're building a community where passion meets performance. Share your journey, your triumphs, your pure love for gymnastics with #PureGymnastics. Let's inspire each other to reach new heights! #GymnasticsCommunity #SupportGymnasts
• •Headline: Feel the Spark. Train with PURE. Body: Remember that feeling? The one where dedication meets the joy of movement? We do. That’s why Pure Gymnastics is committed to providing you with apparel and gear that elevates your training and celebrates your passion. #PurePassion #GymnasticsGear