Tono de Marca

Proud & Passionate, Community-Focused & Inclusive, Celebratory & Joyful, Authentic & Genuine, Friendly & Approachable

Valores de Marca

• •Cultural Heritage
• •Pride (Orgullo)
• •Community (Comunidad)
• •Quality
• •Customer Satisfaction
• •Connection

Mejores Prácticas

• •Embrace "Boricua" Language & Spirit: Authentically incorporate common Spanglish, Puerto Rican slang (where appropriate and widely understood, like "Wepa," "Boricua," "Isla DelEncanto"), and phrases that resonate with the community. This shows cultural fluency and genuine connection.
• •Focus on Pride and Celebration: Ensure copy is consistently uplifting, positive, and celebratory of Puerto Rican culture, achievements, and identity. Avoid negativity or tones that could be misconstrued as diminishing.
• •Foster Community and Connection: Use inclusive language ("familia," "nuestra gente," "we"). Encourage interaction, share user-generated content, and write as if speaking to a fellow member of the community. Frame products not just as items, but as tools for connection and expression.
• •Highlight Authenticity and Heritage: Emphasize the cultural significance of symbols and designs (e.g., the Taíno coqui, the flag). Share stories or brief facts that educate and deepen appreciation for Puerto Rican heritage, reinforcing the brand's role as a cultural purveyor.
• •Maintain a Friendly and Approachable Voice: Even when being passionate and proud, ensure the tone remains welcoming and customer-centric. Respond to inquiries and comments with warmth and helpfulness, reflecting the stated commitment to excellent customer service.

Percepción Social

Positive Affirmation, Cultural Connector, Source of Pride, Reliable, Strong and resilient, often tied to identity, cultural expression, and community solidarity.

Ejemplos de Copy

• •Headline (Website Banner/Social Media Ad): Wear Your Corazón on Your Sleeve. Shop Authentic Boricua Gear Today!
• •Product Description (Coquí T-Shirt): More than a frog, it's the sound of home. Our exclusive Coquí t-shirt, crafted with soft, quality fabric, lets you carry a piece of Puerto Rico with you, wherever you go. ¡Wepa!
• •Instagram Caption (Customer Feature): ¡Mira qué belleza! 🔥 @[CustomerUsername] showing off their #PuertoRicanPride in our classic flag hoodie! Nothing makes us happier than seeing our familia repping their roots. Tag us in your pics! #Boricua orgulloso #IslaDelEncanto
• •Email Subject Line (New Arrivals): Fresh From La Isla: New Styles to Show Your Pride!
• •About Us Snippet (Social Media Bio): Your home for all things Boricua. We're a family-owned brand passionate about celebrating our beautiful Puerto Rican culture through unique apparel and gifts. Join our community! #PuertoRicanPride #HechoConAmor