Tono de Marca

Enthusiastic, Friendly, and Helpful

Valores de Marca

• •Accessibility & Inclusivity
• •Variety & Curation
• •Customer-Centricity
• •Trust & Security

Mejores Prácticas

• •Use Enthusiastic and Positive Language: Always incorporate optimistic and friendly words. Swap neutral terms for more engaging ones (e.g., instead of "Buy now," use "Get your new favorite!").
• •Speak Directly to the Customer: Use "you" and "your" frequently to create a personal connection, making the customer feel seen and understood. Address their potential needs and identities directly (e.g., "Are you a teacher, student, or parent?").
• •Maintain a Helpful and Approachable Stance: Frame communications as helpful tips or friendly advice. Encourage questions and interactions across all platforms, reinforcing that the brand is there to help.
• •Incorporate Fun and Modern Elements: Use emojis tastefully in social media and email marketing to add personality and visual appeal that aligns with the cheerful, modern aesthetic of the brand.
• •Keep it Simple and Clear: Avoid overly technical jargon or complex corporate language. The copy should be easy to read and understand, reflecting a straightforward and pleasant shopping experience.

Percepción Social

Emerging and service-oriented, PsalidiXarti.gr projects an image of a reliable, friendly, and service-focused online store serious about customer satisfaction and product variety. Perceived as modern and accessible, they foster a human and approachable connection.

Ejemplos de Copy

• •Pencils, notebooks, and good vibes only! 📚✨ Get everything you need to make this school year the most organized (and colorful) one yet. From left-handed scissors to the coolest backpacks, we’ve got you covered. Tap the link in bio to shop our back-to-school collection! #BackToSchool #PsalidiXarti
• •Tired of a chaotic desk? It's time for an upgrade! Discover our collection of sleek and smart office organization tools. Planners, eco-friendly notebooks, and everything in between to help you conquer your workday. Create your dream workspace with PsalidiXarti.gr! #OfficeOrganization #WorkSmarter
• •Looking for a gift that says 'I was thinking of you'? From beautiful pregnancy pendants to the latest 'Dog Man' book for the little one in your life, find unique and thoughtful presents for every occasion. Make someone's day with a gift from PsalidiXarti! #GiftIdeas #PerfectPresent
• •Just In! ✨ You're the first to see our brand new collection of 2025 diaries and creative stationery. Get ready to plan your best year yet! P.S. We love seeing how you use our products! Tag us @psalidixarti.gr for a chance to be featured. #NewArrivals #StationeryAddict
• •Unlock a world of adventure! 🚀 From 'Geronimo Stilton' to timeless fairy tales, our library is filled with stories to spark your child's imagination. Find their next favorite book right here. #KidsBooks #ReadingTime #Bookworms