Tono de Marca

friendly, charming, aspirational, warm, inviting, playful, trend-driven

Valores de Marca

• •Thoughtfulness and Sentimentality
• •Quality and Care
• •Affordable Luxury
• •Customer-Centric Service
• •Joy and Charm

Mejores Prácticas

• •Always End with a Warm Touch: Whether it's an email, a social media post, or a product description, maintain the friendly and personal tone. Using phrases like "packaged with love" or a sign-off from the founder can reinforce this.
• •Use Descriptive and Evocative Language: Instead of just listing product features, use words that evoke feelings of charm, joy, and sentimentality. Terms like "heart-fluttering," "captivating," and "truly special" align with the established brand voice.
• •Highlight the "Handmade" and "Curated" Aspects: Emphasize the care and attention that goes into selecting and creating the products. This reinforces the values of quality and thoughtfulness and justifies the "luxury" positioning.
• •Stay Visually Consistent: Ensure that the aesthetics on social media and the website match the brand's charming and stylish identity. Use high-quality images, soft lighting, and a cohesive color palette that reflects the "pretty" in Pretty Little Presents.
• •Engage with the Community: Actively respond to comments and reviews in the same friendly and helpful tone. This builds a loyal community and reinforces the brand's customer-centric values. Positive interactions seen by others will enhance the brand's positive social perception.

Percepción Social

Positive, reliable, modern, savvy, excellent service, high-quality, stylish

Ejemplos de Copy

• •Transform your space from house to home. ✨ Our new collection of unique homeware has arrived, curated with love to bring a touch of magic to your everyday. Discover pieces that tell a story. #PrettyLittlePresents #UniqueHomeware
• •Hello, autumn! 🍂 Welcome the cozy season with our stunning, handmade wreaths. Each one is crafted with care to bring the beauty of autumn right to your doorstep. The perfect way to make your home feel warm and inviting. #AutumnDecor #HandmadeWithLove
• •A gift as unique as they are. Our personalized jewellery and keepsakes are designed to capture a special moment forever. Made with love and attention to every detail, because the best gifts come from the heart. #PersonalisedGifts #ThoughtfulPresents
• •SALE! ✨ That little something you’ve been eyeing? It’s now on sale! Tap to shop our collection of pretty little things and treat yourself or a loved one. But hurry, these beauties won't last long! #Sale #TreatYourself
• •The vase everyone is talking about! Our chic 'Luxury Lady Vase' adds a touch of elegance and personality to any room. Perfect for your favourite blooms or as a standalone statement piece. Find out why it’s a bestseller! #HomeDecor #StatementPiece