Tono de Marca

trustworthy, expert, and reassuring

Valores de Marca

• •Authenticity
• •Trustworthiness
• •Customer Empowerment/Solutions
• •Integrity & Honesty
• •Expertise & Quality
• •Progress & Growth (for the customer)

Mejores Prácticas

• •Prioritize Transparency and Detail: Always provide comprehensive information about the gemstones, including sourcing, treatments (if any), and full certification details. Avoid vague claims.
• •Emphasize Expertise and Heritage: Regularly reference the company's long history (51 years) and the expertise involved in sourcing and curating gemstones. Use language that conveys deep knowledge.
• •Maintain a Reassuring and Supportive Voice: Address potential customer concerns about authenticity proactively. Highlight guarantees, return policies, and the availability of expert consultations to build confidence.
• •Connect to Benefits (Astrological/Well-being): When appropriate for the product, clearly articulate the potential benefits (e.g., astrological, healing, personal growth) in a knowledgeable yet accessible manner, aligning with the "effective and infallible solution" promise.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media updates, email newsletters, or ad campaigns, the tone should remain consistently trustworthy, expert, and reassuring. Develop a brand style guide to help maintain this.

Percepción Social

positive and trusting

Ejemplos de Copy

• •Headline: Find Your Path to Progress: Authentic Gemstones, Expertly Curated for You. Body: For over 51 years, Pramogh has been dedicated to providing genuine, certified gemstones that resonate with your unique journey. Discover the science and spirit of true quality.
• •Social Media Post: Feeling unsure about choosing the right gemstone? Our expert astrologers are here to guide you. Experience the Pramogh difference – where authenticity meets personalized advice for your well-being. #PramoghGems #CertifiedAuthentic #AstrologyGuidance
• •Product Description Snippet (for a Yellow Sapphire): Embrace prosperity with this radiant Yellow Sapphire, ethically sourced and certified for its natural brilliance. Each Pramogh gemstone is a promise of authenticity, scientifically tested and curated to bring you infallible solutions.
• •Email Subject: Unlock Your Potential: A Special Offer on Pramogh's Certified Gemstone Collection. Email Body: At Pramogh, we believe in transparency and trust. That's why every gemstone comes with a free lab certification and our 10-day money-back guarantee. Invest in your well-being with confidence.
• •About Us Snippet: More than just a marketplace, Pramogh is your trusted partner in discovering the profound benefits of genuine gemstones. With five decades of expertise, we ensure every stone is effective, infallible, and a true companion for your progress.