Tono de Marca

Friendly and Approachable, Humorous and Lighthearted, Canadian and Proud, Enthusiastic and Trendy, Conversational

Valores de Marca

• •Customer Satisfaction
• •Quality
• •Canadian Pride
• •Humor and Fun
• •Customer Service
• •Authenticity

Mejores Prácticas

• •Create a "Brand Voice Chart": Develop an internal document that outlines the brand's personality traits (e.g., Playful, Witty, Proudly Canadian, Approachable, Helpful), provides "do's and don'ts" for language (e.g., Do: Use puns and humor. Don't: Use overly formal or corporate jargon), and includes examples of good and bad copy. This ensures everyone creating content is on the same page.
• •Embrace Canadianisms (Authentically): While the "Canadian Eh" is a bit cliché, subtly weave in relatable Canadian references, slang (where appropriate and not forced), or nods to Canadian culture and sports that resonate with the target audience. This reinforces the "Proudly Canadian" value.
• •Prioritize Personality Over Perfection (in informal channels): For social media and email marketing, don't be afraid to be a little informal. Use emojis, ask questions, and engage in a conversational manner. While grammar and spelling are important, a slightly more relaxed style can enhance the friendly and humorous tone. Ensure website product descriptions remain clear and professional while still incorporating brand personality.
• •Storytelling with Humor: Instead of just describing a product, tell a mini-story or paint a humorous scenario where the product would be perfect. For example, the "It's All Fun & Games Until Someone Loses A Wiener" sweatshirt description does this well. This makes the products more memorable and relatable.
• •Listen and Adapt (Social Listening): Pay attention to how your audience communicates in comments and messages. What kind of humor do they use? What references do they make? Incorporating elements of your audience's voice (while staying true to your brand) can make your copy even more engaging and strengthen the community feel. If a particular joke or style resonates, lean into it. If something falls flat, learn from it.

Percepción Social

A fun, relatable, Canadian brand that doesn't take itself too seriously, offering unique and humorous apparel. Customers are likely to see them as a niche provider of novelty and Canadian-themed apparel. The humor will appeal to a specific segment of the market.

Ejemplos de Copy

• •Hockey hair, don't care! 🏒🇨🇦 Our new [Hoodie Name] just dropped, and it's softer than a ref's call on a Tuesday night. Perfect for rink-side cheering or couch-potato-ing during the game. Snag yours and let's get this puck party started! #CandwinSports #HockeyLife #CanadianEh #NewSwag #PuckDrop
• •Warning: Our camping gear may cause spontaneous campfire singalongs and an uncontrollable urge to roast marshmallows. 🔥🌲 Check out the 'Prairie Life Co' collection at Candwin Sports – for gear that’s almost as wild as your uncle's camping stories. Shop now and answer the call of the wild (and the wiener roast!). #PrairieLifeCo #CandwinSports #CampingHumor #GetOutside #FunnyTees
• •We've all been there. That pre-snack danger zone. This tee is your official apology tour and a public service announcement, all rolled into one comfy, Canadian-printed package. Made with 100% honesty and high-quality cotton. Wear it and may your snacks be ever plentiful. #HangryProblems #FunnyTshirt #Relatable #CandwinSports #MadeInCanada
• •🎅 #SLEIGH your holiday gift game (and stay cozy)! (Body Snippet): Hey [Customer Name], forget the fruitcake. Give the gift of laughter and Canadian-made comfort this year! Our holiday collection is here, featuring festive fun like the #SLEIGH beanie Santa himself would approve of. Plus, fast shipping to get it under the tree on time! 🎄
• •Candwin Sports: Seriously Fun, Proudly Canadian Apparel. 🎉 Get Ready to Laugh!