Tono de Marca

Sophisticated & Artistic, Mystical & Symbolic, Personal & Story-Driven, Edgy & Daring (with an underlying elegance), Approachable Luxury

Valores de Marca

• •Cultural Preservation & Storytelling
• •Individuality & Self-Expression
• •Quality Craftsmanship & Ethical Sourcing
• •Heritage & Legacy
• •Meaning & Intention
• •Community & Philanthropy

Mejores Prácticas

• •Embrace Storytelling: Weave narratives around collections, individual pieces, and the cultural inspirations. Highlight the "why" behind the design, not just the "what."
• •Use Evocative & Symbolic Language: Incorporate words that allude to mystery, heritage, artistry, and personal meaning (e.g., "talisman," "legacy," "handcrafted," "sacred," "spirit," "unveiled").
• •Maintain a Sophisticated yet Slightly Edgy Voice: Balance elegance with a touch of daring. The tone should feel confident and artistic, appealing to someone who is self-assured and appreciates unique design.
• •Highlight Craftsmanship & Ethical Values: Subtly integrate mentions of quality materials, ethical sourcing, and the handcrafted nature of the jewelry to reinforce the brand's commitment to these principles.
• •Speak to Individuality: Frame products as tools for self-expression and personal storytelling, encouraging customers to find pieces that resonate with their unique identity and journey.

Percepción Social

Unique & Artistic, High Quality & Valuable, Meaningful & Personal, Trusted & Knowledgeable, Culturally Rich & Authentic, Aspirational & Stylish

Ejemplos de Copy

• •Headline (Website/Social Media): "Uncommon Luxury. Jewelry that tells your story, inspired by the soul of New Orleans."
• •Instagram Post (New Collection): "Dare to adorn. Our new Serpentine Collection whispers tales of transformation and ancient wisdom. Handcrafted in 14k gold, each piece is a talisman for your journey. #PorterLyons #SymbolicJewelry #MadeWithIntention"
• •Product Description (Zodiac Piece): "Chart your own course. Our 14k Gold Zodiac Constellation Necklace, illuminated with ethically sourced diamonds, is more than an emblem of your sign—it's a personal map of your cosmic energy. Wear your stars, tell your story. #PorterLyonsZodiac #CelestialJewelry #FineJewelry"
• •Facebook Ad (Custom Design Service): "Your story, uniquely cast. Collaborate with Ashley Porter to create a bespoke piece of jewelry that captures your essence and heritage. From heirloom redesigns to dream commissions, let's craft your future classic. Book your consultation. #PorterLyonsCustom #BespokeJewelry #NewOrleansDesigner"
• •Email Subject Line (Sale/Event): "Discover the Magic Within: An Invitation from Porter Lyons."