Tono de Marca

Artisanal & Traditional, Community-Oriented, Developing/Emerging

Valores de Marca

• •Handmade Quality & Craftsmanship
• •Support for Independent Creators
• •Cultural Heritage
• •Transparency

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the core elements of Pletitsa's tone (e.g., warm, respectful, appreciative of craft, descriptive, slightly folkloric) and share it with anyone creating content.
• •Use Storytelling: Emphasize the "handmade" aspect by telling the stories behind the products or the creators. Highlight the tradition, the materials, and the time invested in each piece.
• •Incorporate Keywords Naturally: Weave in terms like "handmade," "traditional," "Bulgarian craft," "artisan-made," "knitted," and specific product names (e.g., "Terlitsi," "Martenitsa") throughout the copy to reinforce brand identity and improve SEO.
• •Maintain Consistent Language and Terminology: Since the site is primarily in Bulgarian, ensure that any English content (or other language translations) accurately reflects the nuance and cultural context of the original, maintaining the traditional and artisanal feel.
• •Engage with the Community: When responding to comments or messages on social media or a blog, use the established brand tone. Foster a sense of connection with customers and creators by being approachable and appreciative.

Percepción Social

The brand is taking steps to engage with affiliate marketing, which could broaden its reach. The primary interaction appears to be in Bulgarian, which would shape its perception within that linguistic community.

Ejemplos de Copy

• •Headline for a social media post showcasing new arrivals: "Woven with tradition, crafted by hand. Discover the latest treasures from our Pletitsa creators, bringing heritage to your home."
• •Product description snippet for 'Terlitsi': "Step into comfort and tradition with our hand-knitted Terlitsi. Each pair tells a story, lovingly made by artisans who keep our heritage alive. Feel the warmth, share the legacy."
• •'About Us' section on the website: "Pletitsa is more than just a marketplace; it's a celebration of handmade artistry. We connect you with talented Bulgarian creators, offering unique pieces that carry the soul of tradition and the beauty of meticulous craftsmanship. Join our community, support artisans, and own a piece of heritage."
• •Call to action for potential creators: "Share your craft with the world. Pletitsa is looking for passionate artisans to join our family. Let's weave a future for handmade together. Apply to become a Pletitsa creator today!"
• •Instagram caption for a Martenitsa: "Welcome Baba Marta with timeless elegance! Our handmade Martenitsi are crafted with love and ancient tradition, ready to bring health and happiness. Find your perfect symbol at Pletitsa."