Tono de Marca

Artistic, Evocative, and Intellectual

Valores de Marca

• •Artistic Expression & Creativity: Perfumery is positioned as an art form, a symphony of life's experiences. There's an emphasis on boundless creativity, unburdened by corporate constraints.
• •Quality and Craftsmanship: They highlight the use of high-quality, meticulously selected ingredients, including rare natural essences and supportive synthetics. Products are handmade Extrait de Parfum.
• •Individuality and Uniqueness: The brand offers limited-edition scents designed to be as unique as the individuals who wear them.
• •Emotional Connection & Transformation: A core mission is to use fragrance to tell stories, awaken emotions, provide comfort, trigger memories, and aid in emotional healing.
• •Intellectual Exploration: The detailed backstories and complex note compositions invite a deeper, more considered engagement with the fragrances.

Mejores Prácticas

• •Embrace Poetic and Evocative Language: Use rich, sensory descriptions that go beyond simple note listings. Focus on the feelings, stories, and imagery the scents are meant to evoke.
• •Maintain an Intellectual Undercurrent: While emotional, the language can also be sophisticated and allude to art, history, or psychology, aligning with the brand's more profound aspirations (like olfactory therapy).
• •Prioritize Storytelling: Every piece of copy, from a product description to a social media post, should reinforce the narrative and conceptual inspiration behind the fragrance or the brand itself.
• •Highlight Artistry and Craftsmanship: Consistently refer to the meticulous creation process, the quality of ingredients, and the perfumer's vision to underscore the value and uniqueness of the products.
• •Cultivate a Sense of Discovery and Exclusivity: Use language that invites exploration and suggests a unique, almost curated experience for the discerning individual, without being overtly alienating.

Percepción Social

Niche and Artistic, High Quality, Potentially Expensive, Intriguing and Evocative, Polarizing, Innovative and Modern

Ejemplos de Copy

• •Headline: Pictura Fragrans: Where Scent Becomes a Canvas for Emotion. Body: Each bottle, a meticulously crafted narrative. Discover fragrances that don't just adorn, but awaken. Explore the collection.
• •Instagram Post (Image: Abstract art intertwined with fragrance bottle): Caption: Unearth the story within the scent. 'Aquelarre' is an olfactory journey into shadow and passion, a blend of rich oud and whispered defiance. Dare to explore your depths? #PicturaFragrans #ArtisticPerfumery #ScentStory
• •Product Description Snippet (for a new, complex floral): Text: Imagine a forgotten garden, rediscovered at twilight. 'Élysée Liminaire' captures this fleeting moment – ancient blooms mingling with cool earth and the promise of starlight. A scent for the introspective soul, seeking beauty in the liminal.
• •Email Subject Line: An Invitation to an Olfactory Renaissance. Body Preview: Dear [Name], Step beyond the conventional. Pictura Fragrans invites you to experience perfume as a transformative art, a dialogue between memory and molecule...
• •Website "About Us" Snippet: Text: At Pictura Fragrans, we are more than perfumers; we are translators of experience. We believe scent is a profound language, capable of painting vivid landscapes in the mind and stirring the deepest chords of the soul. Our ambition: to compose olfactory masterpieces that resonate long after the moment has passed.