Tono de Marca

sentimental, heartfelt, and personal. It's also appreciative, artistic, and authentic.

Valores de Marca

• •Cherishing Memories: The core value is the preservation and celebration of personal memories and significant life moments.
• •Handmade Craftsmanship & Quality: Emphasis on the traditional skill of jewellery making by hand in the UK, using quality materials like sterling silver and gold.
• •Personal Connection & Sentimentality: Creating pieces that hold deep personal meaning and emotional value for the wearer.
• •Individuality & Uniqueness: Offering personalised and bespoke designs that tell a unique story for each customer.
• •Inspired by Life's Simple Joys: Drawing inspiration from everyday moments, nature, family, and pets to create relatable and meaningful designs.
• •Heritage: Acknowledging and continuing a family legacy within Birmingham's historic Jewellery Quarter.

Mejores Prácticas

• •Always Lead with Emotion and Sentiment: Focus on the feelings and memories the jewellery evokes. Use words like "cherish," "precious," "heartfelt," "love," "remember," and "forever."
• •Emphasize the "Handmade" and "Personal" Aspects: Consistently remind the audience that each piece is crafted with care by hand, and highlight the bespoke and personalisation options that make each item unique to the wearer's story.
• •Tell Stories (Yours and Theirs): Share the brand's origin story and Charlotte's inspiration. Encourage customers to see their own stories and memories reflected in the designs. Use customer testimonials (with permission) to showcase the real-life impact of the jewellery.
• •Use Warm, Approachable, and Slightly Poetic Language: Avoid overly formal or technical jargon. Opt for descriptive, evocative language that paints a picture and connects with the reader on a personal level. Think "gentle reminders," "whispers of moments," "etched with love."
• •Maintain Visual and Textual Cohesion: Ensure that the imagery used alongside the copy reflects the same sentimental, natural, and heartfelt aesthetic. The words and visuals should work together to reinforce the brand's core message of cherishing memories.

Percepción Social

Highly Positive: Customers and the public generally perceive Charlotte Lowe Jewellery very favourably. Reviews are consistently excellent. Trusted for Sentimental Purchases: The brand is seen as a go-to for meaningful, personalised gifts that capture important memories and relationships. Associated with Quality and Artistry: Perceived as offering high-quality, beautifully crafted handmade items with a unique artistic touch. Evokes Strong Emotions: Many customers report deep emotional responses to receiving or gifting the jewellery, highlighting its success in connecting with people on a personal level. Seen as a Small, Passionate Business: The personal story of Charlotte and the handmade nature of the jewellery contribute to a perception of an authentic and passionate small UK business.

Ejemplos de Copy

• •Introducing our 'Timeless Trails' collection – each piece lovingly handcrafted to hold the footsteps of your most cherished journeys. Let these tiny silhouettes remind you of the paths taken, the laughter shared, and the love that guides you. Discover yours and keep those precious moments close. #CharlotteLoweJewellery #HandmadeMemories #CherishForever #NewCollection
• •Your Story, Etched in Silver. Transform a treasured photograph into a unique piece of memory jewellery, a wearable whisper of a moment you never want to forget. Let's create your heirloom together. [Link to Bespoke Services] #PersonalisedJewellery #MemoryKeepers #CharlotteLowe
• •Our Family Tree Necklace, a delicate emblem of the roots that ground us and the branches that connect us. Handcrafted in sterling silver with touches of gold, it’s more than jewellery; it’s a celebration of family, a tiny tribute to the enduring bonds you share. Wear your loved ones close to your heart. #FamilyLove #HeirloomJewellery #HandmadeWithLove
• •For Mum: A Gift That Holds a Thousand Loving Memories (Body snippet): This Mother's Day, give more than just a gift; give a beautifully handcrafted piece from Charlotte Lowe Jewellery, designed to encapsulate those irreplaceable moments with Mum. Each item tells a story, a precious memory she can wear and cherish every day.
• •At Charlotte Lowe Jewellery, we believe the most beautiful stories are found in life's simple moments. Inspired by sunny strolls, loving glances, and the comforting presence of family, each piece is meticulously handmade in our Birmingham studio, continuing a legacy of craftsmanship. We pour our hearts into creating not just jewellery, but tiny, wearable memories for you to hold dear. #OurStory #MemoryJewellery #HandmadeUK