Tono de Marca

empathetic, supportive, and professional

Valores de Marca

• •Restoring Confidence & Well-being
• •Naturalness & Quality
• •Personalization & Customization
• •Expertise & Professionalism
• •Support & Empathy

Mejores Prácticas

• •Understand Your Audience Deeply: Tailor language to resonate with different client needs – from those seeking fashion to those needing medical hair solutions. Your tone with someone excited about a new style might be slightly different from your tone with someone experiencing medical hair loss, but the underlying empathy and professionalism should remain.
• •Prioritize Empathy and Support: Especially given the sensitive nature of services for alopecia or chemotherapy patients, ensure copy is always compassionate, understanding, and focuses on providing solutions and restoring confidence.
• •Highlight Expertise with Clarity: When discussing product features, materials, or customization, use clear, straightforward language that conveys expertise without being overly technical or alienating. Focus on the benefits for the client.
• •Maintain Authenticity Across Platforms: While the style might adapt slightly (e.g., more playful on TikTok, more informative on YouTube), the core empathetic and professional voice should be consistent.
• •Develop a Tone of Voice Guide: Create a simple document outlining the core brand voice (empathetic, supportive, professional), key messaging points, "words we use" and "words we avoid." This ensures consistency, especially if multiple people are creating content. This guide should also inform how to adapt the tone for different contexts (e.g., website FAQ vs. Instagram caption vs. client consultation).

Percepción Social

Customers see them as providing effective solutions for hair loss or for those seeking aesthetic hair changes. Many testimonials praise the natural appearance and quality of the wigs. Clients often mention the helpful, attentive, and understanding nature of the staff. The brand appears to have built a level of trust with its clientele, especially those in vulnerable situations. A recurring theme is how Pelukissima's products and services help clients regain confidence.

Ejemplos de Copy

• •Rediscover your reflection with a solution crafted with care and understanding. At Pelukissima, we're here to support you on your journey with beautifully natural hair prosthetics designed for comfort and confidence. Let us help you feel like yourself again.
• •Experience the art of transformation with Pelukissima's expertly crafted wigs. Our premium collection, featuring 100% natural hair and advanced synthetic options, offers unparalleled realism and styling versatility. Discover your perfect look with the guidance of our specialists.
• •New styles just dropped! ✨ Pop into our Madrid store or browse online to find your next favorite look. Our team is always here to chat and help you choose the perfect wig that makes you shine! #Pelukissima #HairTransformation #MadridWigs
• • 'I never thought I'd feel so confident again. Thank you, Pelukissima, for this incredible wig and your amazing support!' - Maria S. --- Stories like Maria's are why we do what we do. Ready for your own confidence boost?
• •Indistinguishable from your own. Our exclusive line of natural hair wigs moves, shines, and feels just like the real thing because it is. Meticulously sourced and expertly designed for a flawless, undetectable finish.