Tono de Marca

Playful, Creative, Educational, Engaging, Trustworthy, Responsible, Passionate, Artisanal, Inclusive

Valores de Marca

• •Creativity and Imagination
• •Made in France / French Craftsmanship
• •Natural and Safe Products
• •Eco-Responsibility and Sustainability
• •Education and Development
• •Quality
• •Discovery and Transmission

Mejores Prácticas

• •Always Emphasize "Made in France" and Natural/Eco-Friendly Qualities: These are core differentiators and values. Weave them into product descriptions, social media posts, and all communications to reinforce trust and responsibility.
• •Maintain a Playful yet Educational Voice: Use language that is engaging and fun for children but also highlights the learning and developmental benefits for parents and educators. Use words like "discover," "imagine," "learn," "create."
• •Show, Don't Just Tell, the Creativity: Encourage user-generated content (#patacreer). Use vivid descriptions and storytelling in your copy to paint a picture of the imaginative possibilities your products offer.
• •Be Transparent and Passionate: Share the story behind the brand, the artisanal approach, and the commitment to quality. This builds a connection with consumers who appreciate authenticity.
• •Keep it Inclusive and Positive: Reinforce the idea that creativity is for everyone ("1 to 101 years"). Focus on the joy, discovery, and positive impact of creative play.

Percepción Social

Positive View of Product Quality, Appreciation for "Made in France" and Eco-Values, Seen as Educational and Beneficial for Children, Innovative, Trusted by Parents and Educators. Some price sensitivity

Ejemplos de Copy

• •Headline: Unleash a World of Color & Creation! Patacreer: Naturally French, Endlessly Fun. Body: Spark your little one's imagination with our vibrant, non-toxic modeling clays. Made with love in France, for creativity that respects our planet. Discover kits that teach, delight, and last! #Patacreer #MadeInFrance #CreativeKids
• •Headline: From Our Workshop to Their Hands: The Joy of French-Made Play. Body: At Patacreer, we believe in the magic of making. Our eco-friendly modeling clays are crafted in Aurec-sur-Loire, designed to be safe for kids and kind to the Earth. Let's build, sculpt, and dream together!
• •Headline: More Than Just Clay – It’s a Patacreer Adventure! Body: Dive into imaginative worlds with our unique modeling clays! Will you choose Patalège that never dries, Patadur for lasting sculptures, or Patacraie to draw your dreams? Educational, eco-conscious fun for ages 1 to 101!
• •Headline: Craft a Greener Future, One Creation at a Time. Body: Patacreer is passionate about playful learning and protecting our planet. Our natural modeling clays come in eco-friendly packaging, offering a guilt-free way to nurture your child's creativity. Join the Patacreer family!
• •Headline: Little Hands, Big Imaginations, Truly French Clay. Body: Discover the difference with Patacreer! Our specially formulated modeling clays are perfect for developing fine motor skills and sparking endless stories. Safe, natural, and proudly made in Haute-Loire.