Tono de Marca

Supportive and Encouraging, Informative and Science-Backed, Relatable and Authentic, Positive and Aspirational, Direct and Clear.

Valores de Marca

• •Health and Activity
• •Efficacy and Quality
• •Trust and Transparency
• •Convenience
• •Customer-centricity/Problem-solving
• •Sustainability

Mejores Prácticas

• •Embrace the "Experienced Friend" Persona: Write as if you're a knowledgeable friend who has been through similar experiences (aging, wanting to stay active) and has found a great solution. Be empathetic, encouraging, and avoid overly technical jargon unless explaining benefits clearly.
• •Lead with the "Why": Always connect back to the core mission: enabling people to stay active and live fuller lives. Frame product benefits around this larger purpose rather than just listing ingredients. The founders' story is a powerful asset here.
• •Balance Science with Simplicity: While highlighting the scientific backing and quality ingredients is crucial for credibility, always translate these into tangible benefits and make the information easily digestible. Use phrases like "It's simple with OOST."
• •Maintain an Optimistic and Empowering Voice: Focus on possibilities and solutions rather than dwelling on the negatives of aging or joint pain. Use aspirational language that motivates action and instills confidence. "Age might bring wisdom, but it doesn't have to bring inactivity."
• •Ensure Clarity and Convenience in Messaging: Just as the product is designed for convenience, the copy should be clear, direct, and easy to understand. Get straight to the point about how OOST can help, making it easy for the audience to see the value.

Percepción Social

Positive Customer Feedback, Credibility through Certification, Problem Solver for an Aging Active Population, Seen as High Quality, Emerging Brand with Ambition.

Ejemplos de Copy

• •Website Hero/Social Media Post: Don't let age define your limits. OOST Joint Care is designed by active individuals, for active individuals. Our scientifically backed liquid formula helps you stay moving, recover faster, and keep doing what you love for years to come. Be Active. Live Longer. #OOSTNutrition #ActiveForLife #JointCare
• •Blog Post Intro/Email Snippet: Remember when you could bounce back from anything? We do. That’s why we created OOST. As fellow sports lovers now in our 40s, we get it. Discover how our unique blend of marine collagen, glucosamine, and curcumin can help you reclaim your active life, simply and effectively. [Link to Blog/Product]
• •Product Focused Ad: Tired of pills? OOST Joint Care delivers 7 powerful, joint-loving nutrients in one easy-to-drink, tasty sachet. Better absorption, maximum convenience, and Informed Sport certified for your peace of mind. Fuel your adventures, not your aches. #LiquidAdvantage #OOST
• •Instagram Story - Q&A Style: Q: Can OOST really help with post-workout soreness? A: Absolutely! OOST isn't just about long-term joint health; our marine collagen and anti-inflammatory ingredients like curcumin support quicker muscle recovery. So you can get back to your passions, faster! Got more questions? DM us! #RecoveryRedefined
• •Facebook Post - Community Focus: What's your favorite way to stay active? Whether it's hitting the trails, the gym, or the water, OOST is here to support your journey. Share your active moments with #OOSTCommunity and inspire others to keep moving! We believe in creating a generation of fit, healthy, and happy people, together.