Tono de Marca

Pure & Natural, Conscious & Ethical, Nurturing & Gentle, Results-Oriented & Potent, Educational & Holistic

Valores de Marca

• •Purity & Potency: Using only the finest natural, organic, and wild-harvested ingredients, selected for their effectiveness.
• •Sustainability & Respect for the Planet: Commitment to eco-friendly practices, from ingredient sourcing to packaging and shipping.
• •Transparency & Honesty: Clearly stating what is and isn't in their products (e.g., no synthetic fragrances, no harmful toxins).
• •Australian Made & Owned: Supporting local suppliers and manufacturing.
• •Cruelty-Free: Explicitly mentioned and awarded.
• •Customer Well-being: Focusing on products that customers can 'feel good about' and that contribute to skin health and confidence.
• •Holistic Approach: Believing in the skin's natural ability to thrive and the interconnectedness of skincare with overall well-being.

Mejores Prácticas

• •Embrace 'Consciously Natural' Language: Consistently use words like 'pure,' 'natural,' 'organic,' 'wild-harvested,' 'botanical,' 'sustainable,' 'ethical,' and 'conscious' when describing products, ingredients, and processes.
• •Highlight Australian Roots & Ingredients: Regularly mention 'Australian owned and made,' 'Australian native plants,' and the unique benefits of local sourcing to reinforce authenticity and connection to nature.
• •Focus on Gentle Efficacy: Balance messaging between the gentleness of the natural formulations (e.g., 'soothing,' 'calming,' 'no harsh chemicals') and their potent, visible results (e.g., 'noticeable changes,' 'skin continues to improve,' 'revitalising power').
• •Maintain consistency in descriptions across all platforms.
• •Use sensory language to evoke the experience of using Odisia products (e.g., 'divine textures and scents').

Percepción Social

Customers perceive Odisia as a high-quality, effective, and ethical brand. They appreciate the natural ingredients, pleasant scents, and visible results. The brand is seen as 'more than skincare,' aiming to celebrate the skin's natural abilities.

Ejemplos de Copy

• •Experience skincare that's as conscious as it is effective.
• •Feel the Odisia difference – purity, potency, peace of mind.
• •Proudly Australian owned and made, Odisia harnesses the unique bio-active power of native Australian plants.
• •Our formulations, infused with therapeutic-grade essential oils, not only deliver visible skin benefits but also nurture your senses and promote a feeling of wellbeing.
• •Voted Best Organic Skincare Brand and Best Cruelty-Free Product Brand, Odisia is dedicated to results you can see and feel good about.