Tono de Marca

Aspirational yet friendly and accessible, blending premium quality and style with a genuine love for pets. The language is encouraging, positive, and community-focused, sophisticated enough to justify premium products but warm enough to connect with everyday dog owners.

Valores de Marca

• •Quality & Durability
• •Style & Aesthetics
• •Functionality & Practicality
• •Community
• •Conscious Production

Mejores Prácticas

• •Lead with Lifestyle, Support with Function: Start your copy by evoking a feeling or lifestyle (adventure, style, city life) that your target audience desires. Then, follow up with the practical, durable features of the product (waterproof, strong) to justify the purchase.
• •Use "You and Your Dog" Language: Frame the narrative around the shared experiences of the owner and their pet. Use phrases like "your daily walks," "your adventures together," and "for you and your best friend" to reinforce the bond the brand celebrates.
• •Maintain a Premium Vocabulary: Use words that convey quality and sophistication without being overly complex. Terms like "crafted," "premium," "minimalist," "timeless design," and "uncompromising performance" elevate the brand's perception.
• •Engage with Questions: On social media, foster community by asking questions in your captions. Examples include: "What’s your dog's favorite adventure spot?", "Which color best fits your dog's personality?", or "Hands up if your weekend plans look like this!"
• •Create a Visual-Copy Synergy: Ensure your text always complements your visuals. If the image is adventurous and outdoorsy, the copy should speak of durability and exploration. If the image is clean and minimalist, the copy should highlight style and design. This creates a cohesive and powerful brand message.

Percepción Social

Largely positive, with customers appreciating the aesthetic and superior quality compared to mass-market alternatives. The brand is perceived as a premium, "go-to" choice for stylish dog owners, with active and positive engagement on Instagram indicating a loyal and satisfied customer base.

Ejemplos de Copy

• •Adventure-Ready. Style-Approved. Meet the new Cobalt Blue collection. Your dog’s next adventure deserves a look that’s as bold as their spirit. Our new Cobalt Blue Biothane leash and collar are 100% waterproof, dirt-proof, and ready for anything from city strolls to mountain trails. Effortless style, unmatched durability. Because the best companions deserve the best gear. Tap to shop. #OchiAndCo #PerrosConEstilo #AventuraSinLímites
• •Simplicity, redefined. The Classic Leash in Desert Sand offers timeless style and uncompromising performance. Crafted from premium Biothane, it feels soft in your hand yet provides the strength you can trust. It’s waterproof, odor-resistant, and cleans in seconds, so you can spend less time on upkeep and more time making memories. Elevate your daily walks with a leash designed to last a lifetime.
• •Welcome to the Pack! Bringing a new puppy home? Start your journey with accessories that are as strong and resilient as your new bond. Ochi & Co. offers stylish, easy-to-clean collars and leashes that stand up to puppy energy and look great doing it. Give your new best friend the quality they deserve. Shop the Puppy Collection
• •Your Weekend Style, As Seen on the Pack! We love seeing where your adventures take you! This week, we’re inspired by @[username]'s trip to the coast with their furry friend, looking amazing in our Olive Green harness. From the beach to the city, our community shows us what true style in motion looks like. Want to be featured? Tag us in your photos with #OchiAndCo for a chance to be in our next newsletter!
• •The Mid-Season Refresh. Spoil your best friend with enduring style. Enjoy 15% off select collections for a limited time. The perfect gear for your upcoming adventures awaits. Shop Now