Tono de Marca

Approachable and Friendly, Informative and Health-Conscious, Positive and Encouraging, Trustworthy and Transparent, Modern and Vibrant

Valores de Marca

• •Health and Wellness
• •Quality
• •Taste
• •Convenience
• •Transparency
• •Customer-centricity

Mejores Prácticas

• •Create a Brand Voice Guide: Document the defined tone (friendly, informative, encouraging), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Focus on "You" (The Customer): Address the customer directly. Frame benefits around their needs, aspirations, and pain points (e.g., "You deserve a snack that's both delicious and good for you," "Finally, a keto snack that actually satisfies").
• •Highlight Benefits, Not Just Features: Instead of just saying "low sugar," explain the benefit: "Enjoy sustained energy without the sugar crash thanks to our naturally sweetened bites."
• •Use Clear, Simple, and Positive Language: Avoid overly technical jargon. Keep sentences relatively concise and focus on optimistic and encouraging wording. For example, instead of "This product isn't bad for you," say "This product is great for your well-being."
• •Be Authentic and Transparent: Let the genuine passion for healthy, tasty snacks shine through. If you're talking about ingredients, be specific and honest. If there's a story behind the brand, share it in a way that resonates with the defined tone.

Percepción Social

A Go-To for Healthy Snacking, Innovative, Trustworthy, Community-Oriented (Potentially), Slightly Premium (Potentially)

Ejemplos de Copy

• •Fuel your day the wholesome way! 💪 Our snacks are packed with goodness, not guilt. Which Oasis treat is powering your Monday? #OasisSnacks #HealthyEating #SnackAttack #NaturalIngredients #EnergyBoost
• •Tired of compromising taste for health? At Oasis Snacks, you don't have to! Swipe to discover snacks that are [Benefit 1 e.g., Keto-Friendly], [Benefit 2 e.g., High in Protein], and always delicious. Shop now and snack smarter! ✨➡️ [Link to website] #HealthySnacks #GuiltFree #DeliciouslyHealthy #OasisSnacks
• •Your Oasis of Flavor and Health. Discover snacks made with real ingredients, designed for your vibrant life. Taste the difference. Feel the goodness.
• •😋 Healthy Cravings Satisfied! Get 15% Off Your Oasis Favorites This Week!
• •Power through your afternoon with our Choco-Nut Protein Power Bar. Packed with 15g of plant-based protein and a rich, satisfying taste, it's the perfect guilt-free indulgence to keep you going. Naturally delicious, no artificial anything!