Tono de Marca

Elegant, accessible, and serene. Descriptive, focusing on aesthetics, comfort, and quality. Warm and approachable.

Valores de Marca

• •Modern Elegance: Crafting furniture with contemporary, minimalist designs that embody simplicity and serenity.
• •Quality Craftsmanship: Offering high-quality materials and construction.
• •Affordable Luxury: Providing luxurious and stylish furniture at accessible price points.
• •Customer Focus & Unique Service: Emphasizing a warm, friendly, flexible, and personalized customer experience.
• •Interior Expertise: Bringing fresh design ideas to keep collections current and tailored to modern lifestyles.

Mejores Prácticas

• •Emphasize "Affordable Luxury" and "Modern Minimalism": Consistently use language that reflects sophistication, elegance, and clean design, while also highlighting accessibility and value.
• •Maintain a Warm and Approachable Voice: While the brand is luxurious, the customer service is highlighted as "warm, friendly, flexible, and personalized."
• •Highlight Quality and Craftsmanship Subtly: Instead of just stating "high quality," describe the tactile experience or the lasting appeal of the materials and design (e.g., "soothing teddy velvet polyester upholstery," "lasting appeal").
• •Focus on the Lifestyle and Feeling: Sell not just furniture, but the "art of living" and the creation of a "serene and modern look."
• •Be Consistent Across All Platforms: Ensure the tone, language, and visual aesthetics are cohesive, whether it's on the website, a Facebook post, an Instagram caption, or a TikTok video.

Percepción Social

Positive customer feedback appreciating product quality, design, and the overall aesthetic appeal. Emerging brand awareness among users interested in modern and aesthetic home decor.

Ejemplos de Copy

• •Quality you can feel, luxury you can afford.
• •Let's create something beautiful together.
• •#NucasConcept #ModernFurniture #MinimalistHome #LuxuryLiving #InteriorDesign #HomeDecor #ComfortAndStyle
• •#NucasConcept #AestheticHome #FurnitureGoals #DreamHome #TikTokMadeMeBuyIt
• •sofas with "soothing teddy velvet polyester upholstery" and "high-dense sponge filling."