Tono de Marca

Empathetic & Supportive, Informative & Expert-Led, Empowering & Positive, Approachable & Friendly, Conscious & Responsible

Valores de Marca

• •Empowerment: Helping girls and women feel confident and unrestricted by their periods or bladder leaks.
• •Inclusivity: Catering to all women and girls, including those with intellectual and physical disabilities, and promoting choice in menstrual products.
• •Health & Wellbeing: Promoting comfort, addressing anxieties, and providing high-quality, safe (OEKO-TEX certified) products.
• •Sustainability: Offering reusable products as an environmentally conscious alternative to disposables.
• •Problem-Solving & Innovation: Designing products that effectively address leaks and allow participation in all activities, including sports and swimming.
• •Education & Open Conversation: Working to break taboos and normalize discussions around menstrual health.
• •Care & Expertise: Being a nurse-led brand that understands and addresses the medical and emotional aspects of their customers' needs.

Mejores Prácticas

• •Lead with Empathy: Always acknowledge the user's potential concerns (anxiety, discomfort, desire for discretion) before presenting the solution. Use phrases that show understanding.
• •Highlight Expertise (Nurse-Led): Subtly weave in the 'nurse-led' aspect to build trust and credibility, especially when discussing product benefits or health-related topics.
• •Focus on Empowerment and Freedom: Frame product benefits in terms of what they enable users to *do* and *feel* (e.g., 'participate confidently,' 'live without worry,' 'feel secure').
• •Use Clear, Accessible Language: Avoid overly clinical or technical jargon. Explain product features and benefits in a way that is easy for everyone, including teens, to understand. Maintain an approachable, friendly, and supportive voice.
• •Champion Inclusivity and Sustainability: Consistently mention the brand's commitment to diverse needs and environmentally friendly practices. This reinforces core values and appeals to a broader, conscious audience.

Percepción Social

Trusted Resource, Problem Solver, Caring & Supportive, Liberating, Environmentally Friendly Choice, Advocate for Inclusivity

Ejemplos de Copy

• •Headline: Swim, run, play, LIVE – without period worry. Body: Nickeze empowers you to embrace every moment. Our nurse-led period and bladder leak solutions offer the comfort and confidence you deserve, so nothing holds you back. #NickezeFreedom #PeriodPositive
• •Headline: Finally, Period Confidence for Every Girl. Body: Is your daughter anxious about her first period or managing leaks at school or during sports? Our First Period Kits and comfy, leak-proof underwear are designed by a nurse and mum to provide total peace of mind. Because she deserves to feel secure and unstoppable. #NickezeTeens #NurseLedCare
• •Headline: Kind to You, Kinder to the Planet. Body: Make a sustainable switch without compromising on protection. Nickeze reusable period and bladder leak wear is OEKO-TEX certified and designed to last, reducing waste and keeping you comfortable, month after month. #SustainablePeriods #EcoNickeze
• •Headline: Got Questions About Period Leaks? We’re Here to Help! Body: Navigating periods or bladder leaks can be tricky. As a nurse-led brand, we offer expert advice and solutions tailored to your needs – from heavy flow days to unexpected leaks during sports. Chat with us! #AskNickeze #PeriodSupport
• •Headline: Don't Let Leaks Dictate Your Day. Body: From the sports field to the swimming pool, Nickeze is designed for your active life. Our innovative, absorbent technology means you can focus on your performance, not on potential leaks. Move freely, live fully. #NickezeActive #LeakProofLiving