Tono de Marca

helpful, supportive, and expert

Valores de Marca

• •Quality
• •Customer Focus & Support
• •Education & Empowerment
• •Community
• •Compliance & Safety
• •Passion for the Craft
• •Vegan and Cruelty-Free

Mejores Prácticas

• •Prioritize a Helpful & Supportive Voice: Always aim to assist and empower the customer. Frame product descriptions and informational content around how they help the user achieve their candle-making goals. Use encouraging and clear language.
• •Showcase Expertise Subtly: While conveying knowledge, avoid overly technical jargon unless clearly explained. Reference quality sourcing, compliance, and the team's passion for the craft to build trust in your expertise.
• •Maintain a Professional Yet Approachable Demeanor: Especially on the website and in direct customer communications, the tone should be reliable and professional. However, infuse approachability by inviting questions and offering support.
• •Adapt Tone Appropriately for Different Platforms (but Keep Core Values Consistent): While the website maintains a more expert and supportive tone, social media (like TikTok) can be more informal and engaging. However, the underlying values of quality, support, and passion for the craft should still shine through.
• •Use Customer-Centric Language: Focus on the benefits for the customer. Instead of just listing features, explain how those features translate into a better candle-making experience or a superior final product (e.g., "Our fragrance oils have excellent scent throw, meaning your candles will fill the room with a beautiful aroma").

Percepción Social

Customers overwhelmingly perceive NI Candle Supplies positively. They are seen as a reliable supplier of high-quality materials with excellent customer service and fast delivery. The brand is trusted by both hobbyists and professional candle makers. Their fragrance oils are particularly well-regarded for their quality and scent performance. The helpful advice and educational resources contribute to their positive image as a supportive partner for candle makers.

Ejemplos de Copy

• •Headline: Unlock Your Creative Spark: Premium Supplies for Every Candle Maker. Body: At NI Candle Supplies, we're more than just a supplier; we're your partner in craft. Discover our extensive range of high-quality waxes, enchanting fragrance oils, and all the essentials you need to bring your candle visions to life. Get expert advice and resources every step of the way.
• •Headline: Craft with Confidence: CLP Compliant & Expertly Sourced. Body: Create stunning, safe, and compliant candles. We provide comprehensive CLP information and UFI compliant fragrance oils, so you can focus on your passion. Explore our vegan and cruelty-free ingredients today.
• •Headline: From Hobby to Pro: We’ve Got the Supplies & Support You Need. Body: Whether you're pouring your first candle or scaling your business, find everything you need at NI Candle Supplies. Benefit from our fast shipping, competitive prices, and the supportive community we've built for makers like you.
• •Headline: Your Bestselling Scents Start Here. Body: Discover fragrance oils renowned for their exceptional throw and true-to-life aromas. Our customers rave about them, and yours will too! Explore our curated collection, including luxurious dupes of your favorite designer perfumes.
• •Headline: Don't Just Make Candles, Master Them. Body: Join the NI Candle Supplies family and access a wealth of knowledge. From detailed product guides on our website to our supportive Facebook community, we’re dedicated to helping you perfect your craft.