Tono de Marca

Authoritative, scientific, professional, collaborative, trustworthy, and reassuring.

Valores de Marca

• •Scientific Excellence and Efficacy
• •Partnership
• •Education and Empowerment
• •Quality and Trust
• •Community and Philanthropy

Mejores Prácticas

• •Segment Your Voice: While the core values remain, tailor the tone for the audience. Use a highly professional, scientific, and collaborative tone for B2B communications (LinkedIn, medical journals, e-blasts to clinics). Adopt an educational, reassuring, and premium tone for B2C communications (Instagram, e-commerce site, Facebook).
• •Lead with Science, Support with Partnership: Every product claim or announcement should be rooted in scientific evidence or clinical data. For the B2B audience, immediately follow up this data with the "why it matters for your practice" angle, emphasizing partnership, growth, and patient satisfaction.
• •Champion Authenticity and Trust: Regularly use phrases like "official distributor," "clinically proven," "evidence-based," and "partnering with leading physicians." This reinforces the core brand value of trust and helps combat the grey market. Make the QR code a key talking point in marketing.
• •Highlight Education as a Key Differentiator: Frame events not just as marketing, but as a commitment to the advancement of the entire aesthetic field. Use language like "elevating standards," "empowering practitioners," and "fostering scientific dialogue" to position Neoasia as an industry leader, not just a supplier.
• •Integrate Corporate Social Responsibility (CSR): Weave in stories about philanthropic efforts, like educational bursaries and community support, into the brand narrative. This adds a human element to a highly technical brand, fostering a deeper connection with both B2B partners and end-consumers who value socially conscious companies.

Percepción Social

Within the medical aesthetics community, Neoasia is perceived as a leading, reputable, and essential distributor. They are the official channel for many premier European and American brands in Southeast Asia. Doctors and clinics see them as a key enabler that provides not just products, but also critical training and support. For end-consumers who are aware of Neoasia, they likely see them as a mark of authenticity and a reliable source for high-quality, clinic-exclusive skincare products.

Ejemplos de Copy

• •LinkedIn Post for Medical Professionals: Headline: Advancing Aesthetic Practice Together: Announcing the 2025 Neoasia Scientific Symposium. Body: We are proud to invite our valued partners to our annual Scientific Symposium. This year, we delve into the latest advancements in regenerative aesthetics and non-invasive contouring. Join leading Key Opinion Leaders to explore new techniques and evidence-based protocols that will elevate your practice. At Neoasia, we are committed to empowering your success through education and innovation. #Neoasia #MedicalAesthetics #Dermatology #InnovationInPractice #AestheticMedicine
• •Instagram Post for B2C Skincare (Heliocare): Image: A lifestyle shot of the Heliocare Luminance product next to a bright window. Caption: Your daily shield for a luminous glow. Formulated with Cantabria Labs and brought to you by Neoasia, Heliocare Luminance is more than just sun protection—it's your daily oral supplement for radiant, even-toned skin from within. Trust the science, see the results. Available on our official NeoasiaDerm store. #Heliocare #Neoasia #SkincareScience #GlowFromWithin #AuthenticBeauty
• •Website Banner for a New Technology (Targeting Clinic Owners): Headline: Introduce the Future of Lifting to Your Clinic. Liftera™ by Asterasys, exclusively from Neoasia. Sub-headline: Offer your patients proven, non-invasive contouring with innovative Thermal Diffusion Treatment (TDT™) Technology. Partner with us for comprehensive training and support. Button: Become a Neoasia Partner.
• •E-blast to Existing Clinic Partners: Subject: A Mark of Authenticity: Protecting Your Patients with Genuine Profhilo. Body: Dear Valued Partner, In a market with growing counterfeits, your commitment to patient safety is paramount. As the sole official distributor of Profhilo in the region, Neoasia guarantees product authenticity with our unique QR code system. Reassure your patients that they are receiving the trusted, Italian-made treatment known for its safety and results. Thank you for your continued trust in Neoasia.
• •Facebook Ad Targeting Aesthetically-Conscious Consumers: Headline: Is Your Aesthetic Treatment the Real Deal? Body: Counterfeit aesthetic products are on the rise. For treatments like Profhilo and Ultherapy, always ask your clinic if they source from Neoasia, the official distributor in Singapore. Your safety and results are worth it. Choose authenticity. Choose a trusted clinic. CTA: Learn More About Authentic Treatments.