Tono de Marca

Artisanal & Authentic, Elegant & Sophisticated, Heritage-driven & Story-rich, Empowering & Community-focused, Innovative within Tradition, Descriptive & Evocative

Valores de Marca

• •Preservation of Craftsmanship
• •Artisan Empowerment & Livelihood Support
• •Quality & Authenticity
• •Innovation & Utility
• •Cultural Heritage
• •Customer Satisfaction

Mejores Prácticas

• •Emphasize Heritage and Craftsmanship: Always highlight the handmade nature, the traditional techniques, and the rich history of Blue Pottery in product descriptions and brand storytelling.
• •Use Evocative and Elegant Language: Choose words that convey beauty, artistry, sophistication, and the unique charm of the products (e.g., "intricate," "vibrant," "timeless," "hand-painted").
• •Tell the Artisan Story: Where appropriate, subtly weave in the narrative of artisan empowerment and how each purchase supports the craftspeople and their families, reinforcing the brand's ethical values.
• •Maintain Visual Consistency: Ensure that the language used in copy aligns with the high-quality, artistic imagery presented on the website and social media. The tone should feel as curated as the visuals.
• •Educate and Inspire: Use copy not just to sell, but to educate customers about the art of Blue Pottery, its significance, and how Neerja International contributes to its preservation and innovation. This builds a deeper connection beyond the transactional.

Percepción Social

Respected & Authoritative, High-Quality & Beautiful Products, Ethical & Socially Responsible, Innovative, Associated with Jaipur's Identity

Ejemplos de Copy

• •Adorn your home with timeless elegance. Each swirl of blue on our handcrafted Surahi vase tells a story of Jaipur's rich pottery heritage, brought to life by the skilled hands of our dedicated artisans. Discover art that breathes life into your space.
• •From the heart of Jaipur, Neerja International was born from a passion to revive a vanishing art. For over 40 years, we've empowered local artisans, transforming traditional Blue Pottery into unique treasures for your home. Own a piece of history, support a legacy.
• •Morning light on handcrafted beauty. ✨ Our Blue Pottery breakfast set, intricately painted by master artisans, turns every meal into a celebration of tradition and skill. #NeerjaBluePottery #HandmadeHeritage #ArtisanalLiving #JaipurCrafts
• •Neerja International: Where Ancient Craft Meets Modern Living. Explore authentic, handcrafted Blue Pottery, ethically made to beautify your world and uplift our artisan community.
• •Give a gift that resonates with artistry and purpose. Neerja's Blue Pottery, from intricate jewelry to statement décor, is a testament to India's vibrant craft traditions – a meaningful gesture for any occasion.