Tono de Marca

Elegant, Refined, Artisanal, Authentic, Natural, Caring, Warm, Serene, Personal, and Passionate

Valores de Marca

• •Quality Craftsmanship: Dedication to handmade products with care and love.
• •Natural Ingredients: Prioritizing natural waxes (soy, rapeseed) and high-quality, safe fragrances.
• •Authenticity: Being true to their family-run roots and artisanal processes.
• •Customer Experience: Aiming to provide a unique and pleasant olfactory experience, coupled with good service.
• •Elegance & Style: Creating products that add a touch of sophistication to home interiors.
• •Well-being & Serenity: Offering products that contribute to a peaceful and warm home environment.

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly define key adjectives (e.g., elegant, natural, authentic, warm, artisanal), preferred vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Prioritize "Artisanal" and "Natural" Language: Consistently use terms like "handcrafted," "handmade," "small-batch," "natural waxes," "soy wax," "rapeseed wax," "pure ingredients," and "essential oils" (if applicable and accurate) to reinforce these core values.
• •Emphasize Sensory Experience & Emotion: Use descriptive language that evokes the feeling and ambiance the candles create – "serene," "calming," "warming," "gentle glow," "olfactory journey," "refined scent," "peaceful moments."
• •Maintain Visual-Textual Cohesion: Ensure the tone of the copy aligns with the brand's visual identity (elegant, clean, natural imagery). The words should enhance what the images convey.
• •Be Authentic and Transparent: If highlighting the family business aspect or Swiss origin, ensure this is communicated genuinely and consistently. Share stories behind the craftsmanship or ingredient sourcing when appropriate to build connection.

Percepción Social

A high-quality, trustworthy, and artisanal brand that cares about natural ingredients and customer well-being. A family business in Geneva that offers local, authentic products with a personal touch. A premium yet accessible brand. A modern, stylish, and quality-conscious brand.

Ejemplos de Copy

• •Instagram Post (Image: Candle burning softly in a cozy living room): Unwind and embrace the moment. Our handcrafted soy candles, lovingly poured in Geneva, fill your space with refined fragrances and a gentle, warming glow. Discover the art of authentic well-being. #NamayaCandles #HandmadeLuxury #NaturalLiving #SwissCraftsmanship #EveningSerenity
• •Facebook Ad (Carousel showcasing different candle designs): Elevate your everyday with Namaya Candles. From elegant jar candles to charming molded designs, each piece is a testament to our passion for natural waxes and exquisite scents. Handcrafted with love, for your moments of peace. Shop our collection now – link in bio! #NamayaHome #ArtisanalCandles #SoyWax #GenevaMade #HomeFragrance
• •Product Description (for a Peony-shaped candle): sculpted elegance. Our Peony molded candle, crafted from natural rapeseed wax, is more than just a light source; it's a delicate piece of art. Infused with a subtle, sophisticated aroma, it brings a touch of nature's beauty and serene ambiance to any room. Handmade in Switzerland.
• •Website Homepage Banner Text: Namaya Candles: Where Swiss craftsmanship meets the pure essence of nature. Experience handcrafted soy and rapeseed wax candles that transform your home with elegance and serenity.
• •Email Newsletter Snippet (Subject: A Gift of Serenity from Namaya): Dear [Customer Name], At Namaya Candles, we believe in the simple beauty of handcrafted quality. Each candle is a promise of authenticity, made with natural waxes and the finest Grasse fragrances to bring a touch of warmth and elegance to your cherished spaces. Explore our latest arrivals and find your signature scent.