Tono de Marca

Innovative and Modern, Professional and Knowledgeable, Customer-centric and Helpful, Stylish and Aesthetically Focused

Valores de Marca

• •Innovation
• •Quality and Durability
• •Customer Satisfaction
• •Functionality and Convenience
• •Aesthetic Design

Mejores Prácticas

• •Develop a Brand Voice Chart/Style Guide: Document key aspects of your brand voice, including personality traits (e.g., innovative, stylish, helpful), preferred vocabulary (and words to avoid), and examples of on-brand and off-brand copy. This ensures everyone creating content is aligned.
• •Prioritize "Show, Don't Just Tell": Instead of saying "our products are innovative," describe the innovative features (e.g., "motorized lift at a touch," "integrated wireless charging"). Use visuals (photos, videos of products in use) to reinforce the stylish and modern aspects.
• •Maintain a Customer-Centric Perspective: Frame benefits around the customer's needs and desires (e.g., "reclaim your counter space," "effortless power access," "maintain clean lines"). Address their pain points (clutter, lack of accessible outlets).
• •Be Consistent Across All Channels: Whether it's a website product description, a social media post, an email newsletter, or a customer service interaction, the core tone and style should remain recognizable. Adapt the formality slightly for the platform, but the personality should be consistent.
• •Regularly Review and Refine: Periodically audit your content across all platforms to ensure it still aligns with your brand voice and values. Solicit feedback and be open to evolving the voice as the brand grows, while staying true to its core identity.

Percepción Social

Positive, Reliable, Problem-Solver, Specialist

Ejemplos de Copy

• •Headline: Unclutter Your Counters. Elevate Your Power. Body: Introducing Modern Power Solutions: Sleek, retractable pop-up outlets that blend seamlessly into your design, emerging only when you need them. Experience the future of power access. Call to Action: Discover the Collection
• •Headline: Power Reimagined. Design Redefined. Body: Why choose between functionality and style? Our innovative pop-up outlets offer the best of both. With features like wireless charging and motorized lifts, your space will not only be smarter but more sophisticated. Call to Action: Explore Features
• •Headline: The Kitchen Upgrade You Didn't Know You Needed. (Until Now.) Body: Say goodbye to tangled cords and bulky power strips. Modern Power Solutions provides elegant, integrated power that keeps your countertops pristine and your devices charged. Quality that lasts, style that inspires. Call to Action: Shop Pop-Up Outlets
• •Headline: Smart Power. Seamless Living. Body: From kitchens to boardrooms, our pop-up outlets deliver convenient power access without compromising your aesthetic. Engineered for durability, designed for modern life. Call to Action: See Them in Action (Link to TikTok/YouTube)
• •Headline: Your Vision. Our Solution. Powerfully Simple. Body: At Modern Power Solutions, we specialize in one thing: creating the best pop-up power outlets. Listen to what our customers are saying about their transformed spaces. Call to Action: Read Customer Stories