Tono de Marca

Provocative, rebellious, unapologetically confident, direct, enigmatic, exclusive, and minimalist.

Valores de Marca

• •Individuality and Self-Expression
• •Challenging Conventions
• •Authenticity
• •Modernity and Minimalism

Mejores Prácticas

• •Embrace "Less is More": Copy should be concise, direct, and confident, avoiding long descriptions. Let the product and name speak for themselves.
• •Stay True to the Core Message: All copy should tie back to the core values of individuality, rebellion, and authenticity, ensuring thematic consistency.
• •Use a Declarative Voice: Write in strong, confident statements rather than questions, projecting assurance and authority.
• •Maintain Visual and Textual Harmony: Ensure the language is as clean, sharp, and minimalist as the brand's visual identity.
• •Understand Your Niche and Speak to Them: Use language and cultural references that resonate with the counter-cultural target audience to build a loyal community.

Percepción Social

Perceived by target audience as edgy, cool, and aligned with alternative/non-monogamous lifestyles, serving as a statement piece. Perceived by the general public as polarizing, controversial, or offensive, though this is an intentional strategy to attract a niche audience and engage with the broader discourse on monogamy.

Ejemplos de Copy

• •Unapologetic. Unconventional. Unyielding. Our new logo hoodie. More than just clothing, it's a statement. Wear your independence. #MonogamyKills #Streetwear #Individuality
• •Defined by no one. The new collection is here.
• •For the Few Who Understand. You don't follow the crowd. You don't subscribe to the narrative. Our latest drop is for you. Explore the pieces that speak your language.
• •Your Beliefs. Your Wardrobe. In a world of expectations, choose authenticity. Shop the collection that challenges everything. Link in bio.
• •Clean lines. Stark message. Crafted from 100% premium cotton for a feel as comfortable as you are in your own skin. This isn't just a t-shirt; it's a conversation starter.