Tono de Marca

Helpful and Educational, Creative and Inspiring, Accessible and Enthusiastic, Community-Oriented

Valores de Marca

• •Creativity
• •Quality
• •Support and Education
• •Passion for Crafting
• •Accessibility

Mejores Prácticas

• •Always Prioritize a Helpful & Encouraging Voice: Frame product descriptions, social media posts, and blog content to guide and motivate crafters, whether they are beginners or experienced. Use positive language.
• •Showcase the Creative Possibilities: Instead of just listing product features, highlight the beautiful and unique items customers can create. Use vivid and inspiring language that sparks imagination.
• •Use Clear, Accessible Language: Avoid overly technical jargon where possible, or explain it clearly if necessary. The goal is to be understood by a broad range of crafters.
• •Foster a Sense of Community: Encourage interaction, ask questions, and feature customer creations (with permission). Use inclusive language that makes everyone feel welcome in the crafting world.
• •Maintain Enthusiasm: Let the passion for crafting shine through in your words. Use exclamation points appropriately and convey genuine excitement for the products and the creative process.

Percepción Social

Specialized supplier for crafters and artisans focusing on resin art, candle making, soap making, and similar crafts using molds and pigments. A source for specific and sometimes hard-to-find materials. Knowledgeable and supportive within the crafting community. Customers likely appreciate the variety of molds and pigments available. The perception is largely built on the product range and the engagement on their direct channels (website, Instagram, Facebook).

Ejemplos de Copy

• •Unleash your next masterpiece! ✨ Our new collection of silicone molds has just arrived, perfect for bringing your resin, soap, or candle visions to life. Get inspired and start creating today! #MoldesYPigmentos #CraftingMagic
• •Ready to dive into the vibrant world of Jesmonite? Join our beginner-friendly workshop and learn all the secrets to creating stunning pieces. Let's create together! Book your spot now. #JesmoniteWorkshop #CreativeJourney
• •Add a pop of personality! 🎨 Our premium pigments deliver rich, lasting color for your epoxy resin and jesmonite projects. Which shade will spark your next creation? Explore the collection! #PigmentosParaResina #ColorYourWorld
• •New to epoxy resin? 🤔 No worries! Our latest blog post breaks down the basics to get you started smoothly. Your creative adventure begins here! Read now [Link]. #EpoxyResinTips #CraftingCommunity
• •What are you crafting this weekend? Share your amazing projects with us! We love seeing how our molds and pigments inspire you. Fuel your passion! #MoldesAndPigmentos #HandmadeWithLove