Tono de Marca

The brand's tone is predominantly gentle, creative, and personal. It avoids corporate jargon in favor of a soft, welcoming, and slightly whimsical voice. Phrases like "Welcome to my world" and "I hope that when you receive your goodies It will put a smile on your face!" establish a direct and friendly connection with the customer. The use of friendly language, such as "Get in touch ;)" on the contact page, further reinforces this approachable and informal style. The overall voice is that of an artist sharing their passion directly with the audience.

Valores de Marca

• •Artistic Passion
• •Authenticity
• •Joy and Whimsy
• •Handcrafted Quality
• •Creativity

Mejores Prácticas

• •Use a Personal, First-Person Narrative: Always write from the perspective of the artist ("I," "my studio"). This reinforces the brand's core identity as a personal, artist-led shop and builds a direct connection with the audience.
• •Emphasize the Artistic Process: Mention the tools (gouache, watercolor) and the handcrafted nature of the products. This highlights the value of authenticity and craftsmanship that sets the brand apart from larger competitors.
• •Focus on Emotion and Joy: Use words that evoke positive feelings, such as "joy," "smile," "whimsical," "magic," and "dreamy." The copy should sell not just a product, but the happy feeling the product is intended to inspire.
• •Maintain a Gentle and Welcoming Tone: Use soft language and friendly greetings ("Hello, friend ♡"). Avoid aggressive sales tactics or overly formal corporate language to maintain approachability.
• •Keep it Simple and Sincere: The brand's charm lies in its simplicity. The copy should be clear, heartfelt, and genuine. A sincere message about the passion behind the work will resonate more strongly with the target audience than complex marketing copy.

Percepción Social

Based on the available information from its own platforms, Meeco Studio is perceived as a charming and authentic small business. The direct association with a single artist creates a strong sense of personal connection for its followers. The Instagram feed for @meeco_home showcases the products in a clean, aesthetically pleasing manner that aligns with creative and "cozy" online subcultures. The lack of negative reviews or public complaints in the search results suggests a generally positive or neutral customer experience. The brand is likely seen as a destination for unique, artist-driven stationery and accessories rather than a large-scale commercial enterprise.

Ejemplos de Copy

• •Freshly illustrated and full of magic. ✨ Our new ‘Forest Grace’ vinyl stickers have arrived, ready to add a little piece of art to your world. Each one was hand-drawn with love, hoping to bring a smile to your face. See the collection in our shop! #meecostudio #artistsoninstagram #stickershop #illustration
• •Art for your everyday. Discover whimsical stationery and accessories, created from original illustrations to bring more joy to your life.
• •Hello, friend ♡ Just for you, a little peek behind the sketchbook. This week, I've been working with watercolors to bring some new dreamy characters to life. Thank you for being part of my world. See what's new in the studio.
• •Bring the gentle charm of 'Lunar Grace' into your space. This print captures a quiet, magical moment, originally painted with gouache here in my little studio. It’s perfect for adding a soft, creative touch to your favorite corner. I hope you love it as much as I loved creating it.
• •Hi, I'm Meeco, a self-taught illustrator from Hanoi. ♡ Every item in this shop starts as a hand-drawn idea, made with the hope of sharing a little happiness. Welcome to my world of whimsical art. #smallbusiness #illustrator