Tono de Marca

Professional & High-Quality, Trendy & Vibrant, Approachable & Community-Focused (Social Media), Ethically Conscious

Valores de Marca

• •Quality & Efficacy
• •Innovation & Trend-Consciousness
• •Vegan & Cruelty-Free
• •Customer Satisfaction & Support
• •Sustainability

Mejores Prácticas

• •Always Highlight "Vegan and Cruelty-Free": This is a significant differentiator and value. Ensure it's prominent in product descriptions, social media bios, and relevant posts.
• •Balance Professionalism with Vibrancy: Use clear, informative language for product benefits and instructions, but inject personality and excitement when describing colors, trends, and creative possibilities.
• •Speak to Both Professionals and Enthusiasts: While maintaining a professional image, ensure the language is also accessible and inspiring for individual consumers interested in high-quality beauty products.
• •Showcase, Don't Just Tell: Accompany copy with high-quality visuals (photos and videos) of the products in use, showcasing the results and vibrant colors, as seen on their Instagram and TikTok.
• •Engage and Build Community: Use inclusive language, ask questions, and encourage user-generated content in social media copy to foster a sense of belonging, aligning with their existing social media approach.

Percepción Social

Positive for Product Quality & Ethics, Mixed Product Performance (Hair Dye), Engaged Social Community, Targeted Towards Professionals and Consumers

Ejemplos de Copy

• •Headline: Unleash Your Inner Artist. Professional Quality, Vegan Beauty. Body: Dive into a world of vibrant color and flawless nails with Mattie Professional. Our 100% vegan and cruelty-free formulas deliver stunning, long-lasting results you can feel good about. Discover your next masterpiece. #MattiePro #VeganNails #CrueltyFreeBeauty #ProfessionalNails
• •Headline: Trendsetting Hues. Consciously Crafted. Body: Stay ahead of the curve with Mattie Professional’s latest collection of nail gels and vegan hair colors. Inspired by the runway, designed for your unique style. Express yourself boldly, ethically. #MattieProfessional #NewCollection #VeganHairDye #NailTrends #EthicalBeauty
• •Headline: Salon Results at Home? Absolutely. Body: Get that professional finish without stepping out your door. Mattie Professional brings you high-performance nail systems and vibrant, conditioning vegan hair dyes, loved by experts and easy enough for everyone. Elevate your routine. #MattieProBeauty #DIYBeauty #ProfessionalGrade #VeganFriendly
• •Headline: Quality You Can Trust. Values You Can Share. Body: At Mattie Professional, we believe in beauty that doesn’t compromise. Our premium nail and hair products are proudly vegan and cruelty-free, formulated for exceptional performance and a kinder world. Join the #MattiePro family. #VeganBeauty #CrueltyFreeCosmetics #SustainableStyle
• •Headline: Your Vision, Our Vegan Color. Body: From subtle enhancements to bold transformations, Mattie Professional’s range of vegan hair dyes and nail polishes empowers you to create. Rich pigments, lasting wear, and a formula that cares for you and the planet. What look will you create today? #MattieProColor #VeganHairColor #NailArt #ExpressYourself