Tono de Marca

Elegant & Aspirational, Comfort-focused & Inviting, Helpful & Customer-centric, Quality-conscious & Trustworthy, Modern & Minimalist

Valores de Marca

• •Quality Craftsmanship
• •Design Excellence
• •Comfort & Well-being
• •Customer Satisfaction
• •Sustainability
• •Flexibility & Customization

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "Elegant," "Comforting," "Authentic," "Minimalist," "Helpful"). For each trait, list "Do's" and "Don'ts" for language, style, and specific word choices. This ensures everyone writing for the brand is aligned.
• •Prioritize "You" over "We": Focus copy on the customer's needs, desires, and how the brand helps them achieve their ideal home environment. Frame benefits from their perspective (e.g., "Create *your* sanctuary" instead of "We make beautiful furniture").
• •Emphasize Sensory Language & Storytelling: Use words that evoke feelings of comfort, quality, and the tactile experience of the furniture (e.g., "soft-to-the-touch fabrics," "solid oak craftsmanship," "sinking into plush cushions"). Tell stories about the inspiration behind designs or how pieces can enhance a lifestyle.
• •Maintain Sophistication with Clarity: While the tone is elegant, avoid overly complex jargon or overly formal language that could alienate customers. Strive for clear, concise, and gracefully written copy that is easy to understand yet reflects the premium nature of the brand.
• •Consistency Across All Channels: Ensure the defined brand tone is consistently applied everywhere – website copy, product descriptions, social media posts, email marketing, customer service interactions, and even ad campaigns. Regular audits of content can help maintain this consistency.

Percepción Social

The brand is seen by some as offering elegant, sustainable, and high-quality European-made furniture. The brand presents itself as premium and customer-focused.

Ejemplos de Copy

• •Headline: Discover the Art of Comfort. Handcrafted for Your Life. Body: At Magelig, we believe your home should be a sanctuary of peace and style. Explore our collection of sustainably sourced, European-made furniture, designed to bring timeless elegance and unparalleled comfort to your everyday moments.
• •Headline: Scandinavian Serenity. Tailored To You. Body: Experience the beauty of minimalist design fused with the luxury of choice. Customize your Magelig sofa with our range of premium fabrics and modular designs. Order your free fabric samples today and start creating a space that truly reflects you.
• •Headline: Invest in Enduring Quality. Invest in Your Well-being. Body: Magelig furniture isn't just built; it's crafted. With a commitment to high-quality materials and European artisanship, each piece is an investment in lasting style and the tranquil comfort your home deserves.
• •Headline: The Heart of Your Home, Reimagined. Body: From our family to yours, Magelig offers furniture that blends sophisticated aesthetics with everyday liveability. Let us help you create a warm, inviting atmosphere where memories are made and comfort is king.
• •Headline: More Than Furniture. It's a Feeling. Body: Experience "Magelig" – the Danish embodiment of comfort and ease. Our thoughtfully designed pieces transform houses into homes, filled with tranquility, beauty, and enduring quality.