Tono de Marca

Caring, Elegant, Eco-Conscious, Positive, Informative

Valores de Marca

• •Sustainability & Environmental Responsibility
• •Natural Ingredients & Skin Health
• •Quality & Luxury
• •Self-Care & Well-being
• •Innovation

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's tone (e.g., "Caring, Elegant, Eco-Conscious, Positive, Informative") and lists "do's and don'ts" for language, including specific words/phrases to use or avoid. This ensures everyone writing for the brand is aligned.
• •Prioritize "You" over "We": Focus copy on the customer and the benefits *they* will experience. For Madée, this means highlighting how the products make *their* skin feel, how *they* contribute to sustainability, and how it enhances *their* daily rituals.
• •Emphasize Core Values in Messaging: Consistently weave in keywords and phrases related to sustainability, natural ingredients, luxury, and self-care across all platforms. For Madée, this includes terms like "refillable," "natural," "gentle," "eco-friendly," "luxurious," and "moment of care."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetic. Madée’s clean, elegant visuals should be paired with copy that is equally refined, clear, and positive.
• •Listen and Adapt (Slightly): While consistency is key, pay attention to how the audience responds on different platforms. The core tone should remain, but the specific expression might vary slightly (e.g., more playful and direct on TikTok, more elegant and descriptive on the website). Regularly review customer feedback and social media comments to ensure the tone resonates effectively.

Percepción Social

Positive Product Experience, Appreciation for Sustainability, Aesthetically Pleasing, Trustworthy, Engaged Community (on a smaller scale)

Ejemplos de Copy

• •Instagram Post (Image: Beautifully arranged Madée bottle in a serene bathroom setting): *Caption:* "Elevate your daily ritual. ✨ Our powder-form hand soap transforms into a luxurious, fragrant lather that cares for your skin and our planet. Gentle, natural, and beautifully sustainable. #MadeeNL #SustainableLuxury #NaturalCare #SelfCareEveryday #EcoChic"
• •Facebook Ad (Carousel showcasing the starter set and refill process): *Headline:* Kind to Your Skin, Kinder to the Earth. *Body:* "Discover Madée: luxurious, natural hand and body care that you simply activate with water. Our smart refill system means less waste, more care. Enjoy delightful scents and a gentle touch, every day. Tap to learn how our powder-packed beauty is making a difference! #MadeeBeauty #RefillRevolution #SustainableLiving #NaturalIngredients #LuxeCare"
• •TikTok Video Script (Fast-paced, showing someone easily mixing the powder and water, then enjoying the soap): *Text Overlays:* "Tired of dry hands & plastic waste? 😠"; "Madée to the rescue! ✨"; "Just add powder + water! 💧"; "Hello, happy hands & happy planet! 🥰" *Voiceover (upbeat, friendly):* "Upgrade your hand wash game! Madée’s powder-fresh formulas are packed with natural goodness, super gentle, and oh-so-sustainable. Shake it up and feel the luxury! #MadeeNL #EcoFriendly #HandSoapHack #NaturalBeauty #POVBeauty"
• •Website Banner (Homepage): *Text:* "Experience the Future of Clean. Luxurious powder-form beauty, activated by you. Kind to your skin, kind to the Earth. Explore Madée."
• •Email Newsletter Snippet (Subject: A Little Luxury, A Lot of Care 🌿): *Body:* "Dear [Customer Name], At Madée, we believe that caring for yourself and caring for our planet go hand in hand. Indulge in our exquisitely scented, natural hand and body washes, now in an innovative powder form. Simply refill your elegant Madée bottle and enjoy a moment of pure, sustainable bliss. Discover our latest scents and embrace a cleaner, greener routine. With love, The Madée Team."