Tono de Marca

Sophisticated, Passionate, and Customer-Oriented

Valores de Marca

• •Design Excellence & Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction & Strong Relationships
• •Accessibility
• •Sustainability
• •Passion for Lighting's Transformative Power

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document the core elements of Luminesy's tone (Sophisticated, Passionate, Customer-Oriented, Accessible Luxury) with clear examples of "do's and don'ts." This should be the go-to resource for anyone creating content.
• •Emphasize Storytelling: Weave the founder's passion and the "why" behind Luminesy into the copy. Highlight the stories of the designers and brands featured, focusing on craftsmanship, inspiration, and the transformative power of their creations.
• •Focus on Benefits, Not Just Features: While technical details are important for high-end lighting, translate these into the emotional and aesthetic benefits for the customer – how the light will make their space feel, the ambiance it will create, the statement it will make.
• •Maintain a Personal and Helpful Approach in Customer Communications: Ensure all customer interactions, from email responses to social media comments and chat support, reflect the brand's commitment to being approachable, knowledgeable, and genuinely helpful, reinforcing the positive experiences highlighted in reviews.
• •Ensure Visual and Textual Consistency: The sophisticated and elegant tone conveyed by the website and product imagery should be mirrored in the language used. Copy should be well-crafted, error-free, and use language that appeals to a design-conscious audience without being overly exclusive or unapproachable. Review and update copy regularly to align with evolving brand messaging and product offerings.

Percepción Social

Luminesy is generally perceived as a reliable source for high-quality, unique, and stylish designer lighting. Customers appreciate the product aesthetics and the helpfulness of the customer service team, particularly in resolving issues. The brand is recognized for its ability to deliver valuable and sometimes delicate items worldwide. Seen as High-End/Premium.

Ejemplos de Copy

• •Headline: Illuminate Your Vision. Discover lighting that transcends function to become art. Body: At Luminesy, we believe light is more than just a utility; it's the soul of a space. Explore our curated collection of European designer lighting and find the perfect piece to express your unique style and elevate your environment. Our passion for design and commitment to quality ensure every fixture is an investment in enduring beauty.
• •Social Media Post (with an image of a stunning pendant light in a beautifully designed room): Transform your everyday into the extraordinary. The right light doesn't just brighten a room, it defines it. Featuring the [Lamp Name] by [Designer/Brand] – a masterpiece of form and illumination. Let us help you find the light that tells your story. #Luminesy #DesignerLighting #LuxuryInteriors #LightingInspiration #EuropeanDesign
• •Product Description Snippet (for a handcrafted item): Crafted with passion, designed to inspire. Each [Product Name] is a testament to [Brand's] dedication to artisanal quality and innovative design. From the [specific material] to the [unique feature], experience the subtle nuances that make this piece more than just a lamp—it's a statement. Our team is here to assist with any questions to ensure it perfectly complements your space.
• •Email Subject Line for a Newsletter: Curated for You: Discover New Arrivals in Designer Lighting + Our Commitment to a Brighter, Greener Future Email Snippet: Dear [Customer Name], Step into a world of unparalleled design with Luminesy's latest lighting collections. We're passionate about bringing you unique pieces that transform spaces, and equally committed to sustainable practices that protect our planet. Explore what's new and learn how your choice for beautiful lighting also supports a greener tomorrow.
• •Trade Program Outreach: Partnering with Visionaries: Elevate Your Designs with Luminesy. At Luminesy, we understand the power of exceptional lighting in bringing architectural and interior design projects to life. Our exclusive trade program offers dedicated support, curated selections from Europe's finest brands, and a shared passion for creating unforgettable spaces. Let's illuminate your next masterpiece together.