Tono de Marca

Aspirational & Sophisticated, Passionate & Enthusiastic, Professional & Knowledgeable, Customer-centric & Approachable

Valores de Marca

• •Unique Design & Quality Craftsmanship
• •Customer Focus & Personal Connection
• •Sustainability
• •Accessibility to Good Design
• •Innovation

Mejores Prácticas

• •Emphasize Design & Craftsmanship: Always highlight the story behind the products, the designers, and the quality of materials. Use evocative language that speaks to the artistry and uniqueness of the lighting.
• •Maintain an Aspirational yet Accessible Voice: While showcasing luxury and sophistication, ensure the language remains welcoming and avoids being overly exclusive. The goal is to make exceptional design feel attainable.
• •Infuse Passion for Lighting: Let a genuine enthusiasm for good design shine through. Use words that convey excitement and appreciation for the transformative power of lighting.
• •Be Solution-Oriented and Supportive: In customer communications and service-related copy, maintain a helpful, professional, and empathetic tone, reinforcing the commitment to customer satisfaction.
• •Integrate Sustainability Naturally: Weave in the brand's commitment to sustainability as a core value, not just an afterthought. Highlight eco-friendly choices and practices as part of the brand's dedication to quality and responsible design.

Percepción Social

Generally, customers perceive Luminesy as a source for beautiful, unique, and high-quality designer lighting. They are often seen as reliable with good customer service, especially when issues are promptly addressed. The brand is seen as an aspirational brand trusted by professionals.

Ejemplos de Copy

• •Headline: Illuminate Your Vision. Discover lighting that transcends the ordinary. Body: At Luminesy, we believe light is more than just function. It’s an art form. Explore our curated collection of world-renowned designer lamps and let your space tell a story of elegance and distinction.
• •Headline: The Art of Ambiance. Handcrafted. Sustainable. Uniquely Yours. Body: Each piece in the Luminesy collection is chosen for its exceptional design and enduring quality. From statement chandeliers to minimalist accents, find lighting that not only brightens your home but also reflects your commitment to beauty and sustainability. We'll even plant a tree with every order.
• •Headline: Designing Dreams, One Light at a Time. Body: For the love of exquisite design. Luminesy was born from a passion to make extraordinary lighting accessible. Let our team of experts guide you in selecting the perfect pieces to transform your environment into a haven of refined comfort and personal style.
• •Headline: Beyond Illumination: Lighting as an Experience. Body: Discover iconic designs and innovative new studios under one roof. Luminesy brings you the finest in European lighting, crafted with passion and precision. Elevate your everyday with lighting that inspires.
• •Headline (For Trade Professionals): Your Vision, Our Expertise. Partner with Luminesy. Body: We understand the language of design. Luminesy offers architects and interior designers an exclusive trade program, competitive pricing, and dedicated support to bring your most ambitious projects to light with unique, high-quality fixtures.