Tono de Marca

Passionate & Enthusiastic, Friendly & Welcoming, Magical & Immersive, Community-Focused

Valores de Marca

• •Passion
• •Customer Joy
• •Authenticity
• •Family
• •Accessibility

Mejores Prácticas

• •Embrace the Enthusiasm: Let genuine passion for the products and the worlds they represent shine through in every piece of text. Use exclamation points where appropriate and convey excitement.
• •Speak the Language of Fans: Incorporate well-known terms, quotes (where permissible), and references from the fandoms you cater to. This builds an immediate connection and shows understanding.
• •Maintain a Friendly, Approachable Voice: Write as if you're talking to a fellow fan. Use inclusive language ("we," "us," "our community"). Keep the tone conversational and warm, avoiding overly formal or corporate jargon.
• •Infuse a Sense of Wonder and Magic: Use evocative and descriptive language that conjures the enchantment of the fantasy worlds. Words like "magical," "enchanting," "wonder," "adventure," and "discover" can enhance this.
• •Develop a Persona Guide: Create a simple document outlining the brand's voice, key phrases, words to use/avoid, and the overall feeling you want to evoke. Share this with anyone creating content to ensure consistency across all platforms.

Percepción Social

Positive for Fans, Specialized Niche, Local Gem (Rennes store), Trustworthy

Ejemplos de Copy

• •Homepage Banner: "Step Into the Magic! ✨ Your adventure into the Wizarding World (and beyond!) starts here at Au Comptoir des Sorciers. Discover enchanting collectibles, apparel, and gifts that bring your favorite stories to life!"
• •Product Description (e.g., for a wand): "Feel the spark! This authentic [Character Name] wand replica isn't just a collectible, it's a piece of the magic. Crafted with care and ready for your most enchanting adventures. What spells will you cast?"
• •About Us Snippet: "From one family of fans to another! We're Gwenaëlle and Hugo, and our passion for all things magical led us to create Au Comptoir des Sorciers. We believe everyone deserves a touch of enchantment in their lives. Come share the joy with us!"
• •New Arrival Email Subject: "Psst... Fresh Magic Has Arrived! 🦉 Email Body Teaser: Calling all witches, wizards, and Muggles with a magical spark! Our latest arrivals have just flown in, packed with wonders from Hogwarts, Disney, and your most beloved fandoms. Don't miss out – your next treasure awaits!"
• •Social Media Post (if they expand): "What magical item always makes you smile? 😊 Share your favorites in the comments below! We love hearing what brings joy to our wonderful community of fans. #AuComptoirDesSorciers #MagicShared #FanCommunity"